2023-09-28 19:36:40
Apple took the lead in the 2023 Creative Brands of the Year rankings for the first time after winning three Cannes Lions Grand Prix and 26 additional Lions, the highest number ever. Tor Myhren, Apple’s vice president of marketing communications, said: “Apple has always believed that creative and passionate people can improve the world. I am fortunate to be surrounded by these people every day and am amazed by the ideas they come up with in our quest to make Apple the most creative company in the world.”
The latest Apple ad: “stop or still? “
Let’s see if the latest ad that has the Internet talking corresponds to this very creative vein. The pitch is simple, this new campaign aims to promote its new product and raise public awareness of sustainable development.
Directed by Stink director Rhys Thomas, the sketch comedy set in an Apple boardroom features Apple CEO Tim Cook and Oscar-winning actress Octavia Spencer as Mother Nature. The text begins with the Apple team waiting for Mother Nature to arrive to share with her the report of their environmental goals. Throughout the commercial, we can see that Spencer, aka Mother Nature, puts obstacles and challenges in the heads’ path, but they tell her that they are already reaching, reaching or reaching them. reach.
In this short film of almost 6 minutes, we can see Mother Nature leaving the headquarters, proud of the team which achieved its environmental objectives.
But by wanting to be so politically correct, don’t we end up making fun of the world. Can Apple show itself as a “green” company by offsetting everything it pollutes by producing and selling its products around the planet?
Take a look and make up your own mind!
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