Apple released the new iPhone SE 3 on March 9, Taiwan time. It seems that as expected by most people, Apple’s press conference has once again become a rumor confirmation conference. Fortunately, the beast-type M1 Ultra processor was finally brought out, so let’s not discuss Ultra first. The name is more than Samsung. The M1 Ultra connects two M1 Max chips. The super performance should be “extremely tempting” for video creators. The price11Ten thousand9900Yuan, setting up a workstation should still be within a reasonable range, but it is not a cheap price for most people. As for the expensive iPhone SE 3, who should buy it or not? Who is it suitable for? “NOWnews Today’s News” actually interviewed senior technology editors, distributors, and online shoppers to see if this phone is “really fragrant”!
Zhang Li’an, editor-in-chief of Mobile Phone Wang, who has been deeply involved in the mobile phone industry for more than 12 years, has covered almost everything from the first generation iPhone to modern mobile phones. In the face of the iPhone SE 3, he bluntly said that it is a mobile phone that is “new in an old bottle”. Too harsh, he changed a euphemism, Zhang Li’an said: “The new iPhone SE is not old, but the design has not changed. It is a classic inheritance, which may be more appropriate.”
The big selling point of the iPhone SE 3 is the product pricing. It is equipped with a top-of-the-line A15 processor with a starting price of 13,900 yuan. Zhang Lian also thinks that “the price is really good!” He then added that the processor jumped directly to the same as the iPhone 13 series. This model is not using the A14 chip of the previous generation, which is amazing. It is speculated that Apple’s strategy is to let the mobile phone fight for a few more years. According to his observation, most of the users who choose the SE series expect their mobile phones to last a long time. If this generation of mobile phones can be changed in appearance, with its specifications, price and brand, I believe it will be more popular.
Compared with the previous generation, the added advantages are: skip-level processor, increase 5G Internet access, fast charge at least 20W, slightly lighter body, although the camera specifications are the same, but under the optimization of the processor and software, the photo experience will inevitably follow. upgrade. Zhang Lian further analyzes the selling points of iPhone SE 3:
1. Replacement requirements
It happens to be replaced every two years. I feel that the previous generation SE is not good and there is a need for replacement. In the future, the SE series may only be released in two years, and Apple will accumulate a vote of SE series users.
2. Demand for low-cost iPhones
I don’t want to spend too much money to buy a mobile phone, but I want to buy an iPhone. In the past, I could only buy a previous generation product or a second-hand phone, but now that I have an SE with better specifications, I may give up buying a second-hand phone and choose an iPhone that is about the same price as a second-hand phone. SE3, usually bought for elders or children, or people who do not have high requirements for mobile phones.
3. iPhone usage requirements
Work requires an understanding of the iOS or iPhone experience, and the SE will be a good choice for entry-level devices.
As for those who want to buy a small mobile phone, Zhang Lian does not think that they will choose the 4.7-inch iPhone SE, because its size is not small at all. If the reason for choosing SE is not only because of its small size, but also because of the price. In addition, the green iPhone 13 series, only the color change may not be able to make another wave. Zhang Li’an said bluntly: “Buying is limited. After all, I have bought everything that should be bought.” The first wave of fruit powder should be sold out, and the color alone may not be able to promote faith. .
Channel traders are quite confident in buying the iPhone SE3, which is quite fragrant compared to the previous generation. The A15 processor allows the SE3 to almost catch up with the iPhone 13, but the price is less than half, and the target customer group is not fruit fans. Observing that “price” is not a decisive factor in the purchase behavior of fruit fans, and the iPhone 14 may be launched in half a year. At present, the news is also flying all over the sky, and many people are holding a wait-and-see attitude. It is expected to attract users who are accustomed to “fingerprint recognition”, those who like small mobile phones and who are less sensitive to specifications.
Large-scale communication companies are also very optimistic about the purchase of iPhone SE3, and it is expected that many people who are still using iPhone 6/7/8 will be willing to replace and upgrade. The appearance difference is not large and the starting price is low. As for whether it can share the Android mid-level user market? People in the industry believe that it is very possible. Because the price band of more than 10,000 yuan is the main block of Android, there will be a wave of job-hopping phenomenon when observing SE2, but because of the relationship between system barriers and the large gap in operating habits, there will be people who change systems, but Shouldn’t be too much.
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