It is expected that global spending on mobile advertising will reach $362 billion in 2023



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Posted on: Saturday, December 17, 2022 – 7:54 PM | Last update: Saturday, December 17, 2022 – 7:54 PM

A new report prepared by the “data.ai” global platform for analytics and data on mobile phone markets revealed expectations that global spending on mobile will reach $362 billion in 2023, compared to $336 billion in the current year, in addition to exceeding the number of global hours spent using the phone. Mobile 6 trillion hours by 2028.

The data.ai report, which was reported by the Indian Asian News Agency (AIANS), attributed the increase in mobile market share in the portfolio to ever-increasing time periods for using applications, with the total number of hours exceeding 4 trillion on Android phones alone in 2022. .

Moreover, the report indicated that economic headwinds, from economic deflation and inflation, along with privacy regulations will weaken spending on mobile games in 2023, as happened in the current year, which recorded a decrease in consumer spending on mobile games by -5%.

The report also predicted that the number of global hours spent using mobile phones will exceed 6 trillion hours in 2028.

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