It said it was a free trial, but I secretly switched to a paid trial… The ‘dark pattern’ trap[횡설수설/박중현]

2023-04-24 12:30:00
“A compact car is good, it’s good, but when you go on a date, it’s a bit… .” “Safety is the first thing to go on a family trip, but a big car… .” It is not uncommon to listen to the car dealer’s explanation and buy a car that is much more expensive than the original budget and is loaded with options. This is the reason why there is a joke that ‘I went to buy a compact car and came back after signing a contract with Mercedes’. These days, online shopping malls and mobile application marketing methods have become more sophisticated than offline ones. Among them, fraudulent descriptions that blur consumers’ eyes and judgment are called ‘dark patterns’. ▷ Dark pattern is a user interface (UI) designed to cause damage or unreasonable spending by being deceived if you continue to click and touch according to the guidance of shopping malls and apps. In 2011, British UI designer Harry Bringnall coined the name Dark Patterns to collectively refer to online marketing methods that induce consumers to do unwanted actions. In a survey by the Korea Consumer Agency last year, dark patterns were found in 97% of 100 domestic e-commerce mobile apps. ▷ Desired product
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