2023-08-16 19:27:00
Maximilian Davis, Ferragamo’s creative director, envisioned the upcoming fall/winter 203/24 campaign under the title “Ferragamo’s Reborn Revival.” For this legendary season, the firm celebrates the artistic and aesthetic greatness of Florence, a city that holds a profound relevance in the history of Ferragamo. In the midst of this new brand identity, Iván de Pineda joined as one of the global ambassadors.
In this way, the Argentine talent redisplays his magnetism as the emblematic face of the illustrious Italian fashion house, thus resuming a role that he has already played gracefully on previous occasions, such as his collaboration with Versace.
La Vacanza: the Versace collection that has Dua Lipa and Iván de Pineda as ambassadors
In the company of the Argentinian model and host, Davis handpicked an exceptional cast of creative minds to take the leading roles in this campaign, thus contributing to the modern vision of connecting with the artistic community. Anok Yai, Vittoria Ceretti, Lina Zhang, Jessica Stam, and Mona Tougaard were brought together for this venture.
Also joining the cause were creative consultant and strategist Zainab Jama, talented singer-songwriter Kelela, and sound artist Yasmina Dexter. To crown the proposal, Mitchell himself made a guest appearance in a couple of campaign snapshots.
Ferragamo is shaping its future through the skilled hands of its artisans, the continued exploration and evolution of its heritage, the incorporation of new creative minds and the building of a strong community, following the tradition of the Renaissance masters of crafts and art. art from Florence, who were celebrated globally for their innovative achievements.
“The Renaissance is embedded in Florence, and Florence is embedded in FerragamoDavis said in a statement. “At this time of a fresh start for the house, it made perfect sense to reclaim the cradle of the Renaissance as our spiritual home. And to tap into the deep artistic spirit of this city to showcase the new collection.”
Ivan de Pineda in Versace
Back in March, the fashion icon took the country by storm by returning to the Versace runway during the special event to launch the Fall-Winter 2023 collection. With her signature style and glamour, she wowed everyone as she walked among the crowd wearing an all-black ensemble, brimming with elegance: he wore a half-open satin shirt with a texture that imitated crocodile skin, straight-cut trousers and a patent leather coat with the same exquisite texture.
She completed her bold fashion statement with square toed pumps and a slight heel, accompanied by a mini crossbody bag that slung over her shoulder, all in shades of black.
Her slicked-back hairdo, polished with gel, and eyes enhanced with black eyeliner added the finishing touches to an ensemble that was applauded by her loyal Argentine fans.
Who is Ivan de Pineda?
Iván de Pineda is a renowned Argentine model, television presenter and host. He was born on September 4, 1975 in Buenos Aires, Argentina. Initially, he gained recognition as a model, working in the fashion industry and starring in various campaigns.
However, he achieved great popularity in Argentina as the host of television programs, including the renowned “Pasapalabra”, which is an Argentine adaptation of the international format. There, contestants compete in language and general knowledge challenges as they try to complete a series of words in a crossword puzzle.
In addition to his television work, de Pineda was involved in other media and commercial projects. His presence in fashion and his charisma as a host have made him a beloved and recognizable figure on the Argentine entertainment scene.
JCCL / Gi
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