2023-11-12 12:27:00
As of 23:59 on the evening of November 11, JD.com’s 11.11 2023 transaction volume, order volume, and number of users have all reached new highs. JD.com’s purchasing and selling live broadcast has become popular, and the total number of viewers of JD.com’s purchasing and selling live broadcast has exceeded 380 million. “9 Yuan 9 Free Shipping”, “JD Ten Billion Subsidies”, and “JD Flash Sales” have created one incremental market for brands and merchants. Currently, more than 60 brands have sold more than 1 billion yuan, and nearly 20,000 brands have achieved transaction volume. The year-on-year increase was more than 3 times, and the transaction volume of new merchants increased by more than 5 times month-on-month.
The consumption enthusiasm of JD.com 11.11 not only benefits from the continued recovery of China’s consumer market, but also stems from the massive low-price goods that JD.com 11.11 brings to consumers in partnership with many brands and merchants. It is also the result of JD.com’s 20 years of dedicated efforts to hone its digital and intelligent social supply chain capabilities. A lot of accumulation.
On this year’s JD 11.11, JD buyers and sellers from major categories such as home appliances, 3C digital, Ribai Fresh, clothing and beauty, automobiles, industry, etc. set up a simple live broadcast room in the conference room next to the work station. They use the most professional perspective, the simplest language, and the most affordable prices to recommend global goods to consumers. JD.com’s live broadcast of purchasing and selling, which “doesn’t charge pit fees or commissions for experts, it’s just cheaper,” became popular in the industry. A group of sincere, professional, enthusiastic and humble Jingdong purchasing and selling people refreshed countless brands and consumers. JD.com’s purchasing and selling live broadcast is just one aspect of JD.com’s Zhengdao business values over the past 20 years. JD.com’s low prices are by no means “fake low prices” obtained by shoddy goods and missing items, but rely on the ultimate supply chain. The chain continues to “squeeze water” and pass on the money saved to users and partners. It can truly promote consumption and stimulate the vitality of the consumer market with “really low prices.”
JD.com’s services, which have always led the industry standard, continue to iteratively upgrade. The mattress at the user’s home is old. Through the “old for new” service, JD.com not only delivered a new mattress, but also helped the user replace the old mattress for free, move the furniture back to its original position, and clean the floor. In the past three years, JD.com’s “old-for-new” service has covered 200 subcategories including toilets and mattresses, serving more than 20 million users. The “instant delivery and installation” service launched during the period for TVs, refrigerators, and washing machines not only reduced the service process that previously required multiple door-to-door visits to only one or two times with integrated services, but also provided subsidies through direct price reductions. , allowing the replacement cost to drop again and again. JD.com’s insurance business provides “180-day refundable and exchangeable services” for JD.com’s home furnishing categories, helping product turnover increase by 300% year-on-year. The scale of product extended warranty service transactions increased by 80% year-on-year, providing “extra one-year extended warranty” services for tens of millions of 3C and home appliance product orders.
While allowing consumers to enjoy benefits, it will also allow brand owners, small and medium-sized businesses, industrial belt factories, farmers and herdsmen from all over the country to obtain tangible benefits from JD.com 11.11.
Since the beginning of this year, JD.com has released a series of merchant support measures through the “Chunxiao Plan”, which has effectively attracted a large number of small, medium and micro merchants to settle in JD.com. The number of newly registered stores during JD.com 11.11 increased by 3.4 times year-on-year. The number of new and old merchants participating in JD.com 11.11 this year was relatively large. It increased by more than 1.5 times in the same period last year. The “New Store Gift Package” launched by JD.com’s “Chunxiao Plan” for new merchants subsidized merchants’ expenses in total over 100 million during the 11.11 period. In order to better stimulate consumer enthusiasm, JD Baitiao has teamed up with 400,000 brands and merchants to provide users with subsidies of more than 1.5 billion yuan. JD.com’s one-stop operating data open platform for merchants, JD.com Shangzhi, has helped merchants save more than 1.2 billion yuan in operating costs by launching a “1 yuan purchase” policy for third-party merchants, and the number of merchants served has increased by 77% year-on-year.
Driven by JD.com’s enterprise business, the energy industry, manufacturing, professional services, financial industry and operator fields have become the five industries with the highest purchasing power among corporate customers. JD Industrial has joined hands with upstream brands in the industry chain to effectively improve industrial efficiency with full-chain solutions, successfully lowering prices and improving services. The resulting upgrade in purchasing experience has significantly boosted brand sales growth, and provided a broad range of manufacturing companies with 4 million kinds of high-quality and low-price industrial products.
With the help of JD.com 11.11, tens of thousands of online and offline merchants will deliver more low-priced goods to consumers. JD.com’s Qixian Supermarket and JD.com Huaguan Supermarket have both launched price-breaking activities. In particular, livelihood products such as pork, beef and some vegetables are the “lowest prices” for similar products, driving overall offline consumption enthusiasm. Opening up online and offline real-time retail, with orders delivered within hours, and upgrading service timeliness will inject vigorous power into JD.com 11.11. More than 400,000 offline physical stores have settled in JD Daojia to participate in JD.com 11.11, with the number of stores doubling year-on-year. Consumers in more than 2,200 counties, districts and cities have experienced real-time retail services that can deliver orders on 11.11 as quickly as minutes. During the 11.11 period, the number of users who placed orders for JD.com’s one-hour delivery increased by 60% year-on-year, and the number of users who used the “one-hour delivery and installation” service for home appliances and home furnishings increased by 80% month-on-month.
In this Jingdong 11.11, more rural specialties are sold out of the mountains across the country, and more industrial belt factories have opened up new sales channels. Jingdong Supermarket has invested a large amount of cash subsidies and traffic resources, launched a direct delivery model of fresh food from the source, and implemented a number of special services such as 30-day price guarantee, helping more than 2,000 industries across the country create hundreds of thousands of high-quality agricultural specialties to create sales peaks. Yellow croakers from Ningde, Fujian, and small fragrant glutinous corn from Yunnan have experienced year-on-year growth of 300% and 237% respectively, while sales from Nanyang Agricultural Assistance Hall and Kashgar Agricultural Specialties Hall have both exceeded 900% year-on-year growth. The transaction volume of JD.com’s top 100 free shipping industry zones increased 10 times month-on-month in 9.9. The number of businesses in the clothing industry belt, home appliances and furniture industry belt, and hardware city industry belt increased by 248%, 141%, and 150% respectively. As an important bridge for JD.com to link upstream production and downstream consumption, JD.com’s private brands not only optimize intermediary price differences and brand premiums, but also create high-quality and affordable source goods; on the other hand, they help industrial clusters digitally upgrade and improve quality and efficiency. , to promote a positive cycle of high-quality production capacity and quality consumption. During this year’s JD.com 11.11, JD.com and Huixun will join hands with more than 70% of domestic core industrial zones to bring consumers more high-quality products.
JD 11.11 can bring real benefits to consumers and merchants with ultimate cost, efficiency and experience, which is inseparable from the solid supply chain infrastructure construction over the years.
On the occasion of JD.com’s 11.11 this year, the country’s 100 billionth express delivery was delivered to users in Qingdao by JD.com Express. Consumers received their ordered down jackets in just 6 hours. Behind the scenes, JD Logistics continued to optimize warehouse network planning and inventory. Planning and logistics services provide more flexible and agile integrated supply chain services for corporate customers and consumers in all walks of life. During this year’s JD 11.11, with the opening and operation of JD Logistics’ “Asia No. 1” Lanzhou Intelligent Industrial Park, it not only enabled orders in Lanzhou to be delivered in half a day, and to the entire province of Gansu on the same day or the next day, but also connected Starting from the first and second phases of Xi’an’s “Asia One”, Wugong County smart warehouse, Urumqi’s “Asia One”, Jiashi County smart warehouse and Yinchuan smart warehouse, the “Beidou Seven Warehouses” are used to build the backbone of the warehouse and distribution network covering the northwest. Across the country, during this year’s JD 11.11 period, JD Logistics was able to deliver over 95% of JD’s self-operated orders in more than 1,500 districts and counties, with same-day and next-day delivery, of which over 10 million SKUs can be delivered in half-day or same-day delivery. .
With the help of the high-standard warehouse network and 24-hour efficient operation services built by JD.com, it not only shortens the spatial distance between goods and consumers, but also saves delivery time and cost, reduces commodity circulation costs, and helps brands and merchants improve their operations. efficiency.
On November 11 this year, JD.com’s European omni-channel retail brand Ochama’s door-to-door delivery service expanded to 24 European countries. The business hours of some of its self-pickup points in the Netherlands, Germany, and Belgium were also extended to 22:00 at night, providing European consumers with a full range of supermarkets. Great value and flexible fulfillment delivery.
As the technical cornerstone of JD 11.11, JD Cloud uses technological innovation to reduce digital infrastructure costs, integrates industrial AI capabilities throughout the entire business process, achieves cost reduction and efficiency improvement for itself and its partners, and protects “price” for truly low prices. JD Cloud’s peak user visits per second increased by 170% year-on-year; JD Cloud’s intelligent customer service has accumulated more than 1.4 billion consultation services. On the day of JD.com’s 11.11, Yanxi virtual anchors worked in more than 4,000 brand live broadcast rooms to bring goods. JD’s video cloud products support JD’s official live broadcast rooms for purchasing and sales, which are popular and support more than 10,000 live broadcasts every day. During the 11.11 period, through diversified financing services and loan interest rate subsidies, JD.com Supply Chain Fintech reduced interest rates by nearly 100 million yuan for small, medium and micro enterprises, and provided special quota increases of 18 billion yuan, with cumulative financial support of nearly 400 billion yuan.
The consumer enthusiasm ignited by JD.com 11.11 in 2023 has not yet dissipated. JD.com will continue to create the ultimate “really cheap” experience for consumers. JD.com’s procurement and sales in the live broadcast room are also winning the trust of more consumers.
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