Jordon Hudson Seeks to Trademark ‘Gold Digger’ as Relationship with Bill Belichick Grows

Hudson Files Trademark for ‘Gold Digger’ as Belichick Romance Draws Attention

Chapel Hill, NC – Jordan Hudson, the partner of recently appointed University of North Carolina Head Football Coach Bill Belichick, has filed a trademark application for the controversial term “gold digger,” according to official records. The filing, submitted on August 25th, seeks to protect the term for use on jewelry and keychains, raising eyebrows and fueling public discussion about the high-profile relationship.

A Relationship Under scrutiny

Hudson and Belichick’s romance became public knowledge in 2023, shortly after the veteran coach concluded a sixteen-year partnership with Linda Holliday. The pairing immediately drew attention due to the age difference – Hudson is 24, while Belichick is 73 – and the power dynamics involved. Public interest intensified when the couple appeared on CBS news’ Sunday Morning in April, an interview where Hudson interjected to redirect a question about how the two initially connected.

Beyond the Romance: A Multifaceted Role

Reports have surfaced suggesting Hudson also functions as Belichick’s publicist, a dual role that has prompted commentary from friends and fellow figures in the sports world. Concerns where reportedly voiced regarding the arrangement, and the level of Hudson’s involvement in Belichick’s professional life. Despite the external observations, Belichick has seemingly embraced the dynamic.

Trademark Filings and New Ventures

The “gold digger” trademark filing is not an isolated instance. TCE rights management,a company managed by Hudson,has also submitted applications for phrases linked to Belichick’s transition to collegiate coaching. These include “Chapel Bill (Bill’s Version),” “No Days Off (Bill’s version),” and “Belecast,” all filed in April. This suggests a proactive effort to brand and potentially merchandise aspects of Belichick’s new role at UNC.

Belichick’s New Chapter at UNC

The trademark maneuvers coincide with Belichick’s highly anticipated debut as the head football coach at the university of North Carolina. he expressed his long-held desire to return to the collegiate level, stating, “I’ve always wanted to be in college football.” UNC is scheduled to begin its season against TCU on September 1st,and the team’s performance will be chronicled in an upcoming Hulu docuseries.

Here’s a quick overview of key details:

detail	Information
Trademark Filed	“gold Digger” for jewelry/keychains
Filing Date	August 25, 2025
Company Filing	TCE Rights Management (managed by Jordan Hudson)
belichick’s New Role	Head Football Coach, University of North Carolina
UNC Season Opener	September 1st vs. TCU

Did You Know? Trademarking a phrase doesn’t necessarily mean exclusive rights; it depends on the specific class of goods or services and potential conflicts with existing trademarks.

Pro Tip: Public figures often utilize trademarks to protect their brand and prevent unauthorized use of their image or associated terms.

What do you think about the trademark filing? Do you believe it’s a playful jab, or a calculated move?

The Growing Trend of Athlete and Coach Branding

The proactive branding efforts surrounding Bill Belichick and Jordan Hudson represent a broader trend in the sports world. Athletes and coaches are increasingly recognizing the value of establishing personal brands,leveraging trademarks to control their image,merchandise,and overall public persona. This shift is driven by the potential for important financial gain, as well as the desire for long-term control over their legacy.in 2023,Forbes reported that individual athlete endorsements reached a record $3 billion, highlighting the lucrative nature of personal branding within professional sports.

frequently Asked Questions

1. What is the significance of the ‘gold digger’ trademark filing? The filing has sparked speculation about the relationship between Jordan Hudson and bill Belichick, potentially as a response to public perception.
2. Who is jordan Hudson? She is the partner of Bill Belichick and also manages the company that filed the trademark application.
3. What other trademarks have been filed? Applications have also been submitted for “Chapel Bill (Bill’s Version),” “No Days Off (Bill’s Version),” and “Belecast.”
4. What is Bill Belichick doing now? He is the new head football coach at the University of North Carolina.
5. Will Belichick’s time at UNC be documented? Yes, Hulu will air a docuseries following his first season with the team.
6. How common are trademark filings by sports figures? Increasingly common as athletes and coaches seek to protect their brand and image.
7. What does this trademark filing suggest about their relationship? It suggests a willingness to address public scrutiny in a unique and unconventional way.

Share your thoughts on this developing story in the comments below!

How might the descriptiveness of the term “Gold Digger” impact Jordon hudson’s trademark request with the USPTO?

Jordon Hudson Seeks too Trademark ‘Gold Digger’ as Relationship with Bill Belichick Grows

The Trademark Filing & Its Implications

Jordon Hudson, the girlfriend of former New England Patriots coach Bill Belichick, has filed an application to trademark the term “Gold Digger.” This move, reported widely across entertainment and legal news outlets, has sparked considerable debate and speculation regarding its purpose and potential ramifications. The filing, submitted with the united States Patent and Trademark Office (USPTO), covers a broad range of goods and services, including apparel, accessories, and potentially even digital content.

The trademark application details classes of goods including:

Clothing (shirts, hoodies, pants)

Accessories (hats, bags, jewelry)

Digital downloadable graphics

Entertainment services (potentially including social media content)

This isn’t simply about merchandise; a accomplished trademark grants exclusive rights to use the term commercially, preventing others from profiting from it. This is a key aspect of intellectual property law and trademark protection.

Why ‘Gold Digger’? Understanding the Context

the choice of “Gold digger” is undeniably provocative, given its commonly understood negative connotation – referring to someone who pursues relationships for financial gain. The timing of the filing, coinciding with Hudson’s highly publicized relationship with the famously private and financially secure Bill Belichick, has fueled intense scrutiny.

Several theories are circulating:

Reclaiming the Narrative: Hudson may be attempting to reclaim the term, stripping it of its negative power and turning it into a brand representing female empowerment and financial independence.

Merchandise Potential: A successful trademark could open doors to a lucrative merchandise line, capitalizing on the public interest surrounding the relationship.

Preventative Measure: Hudson might be proactively preventing others from using the term in a way that could be damaging to her reputation.

Social Commentary: The filing could be a deliberate act of social commentary, challenging societal perceptions of relationships and wealth.

The Legal Process: What happens Next?

The USPTO process is rigorous.Hudson’s application will undergo several stages:

1. Examination: A USPTO examining attorney will review the application for compliance with trademark law, including potential conflicts with existing trademarks. Trademark search is crucial at this stage.
2. Publication: If the application passes the initial examination, it will be published for opposition. This allows third parties who believe the trademark would infringe on their rights to file a formal objection.
3. Opposition Period: A 30-day opposition period follows publication.
4. Registration (if successful): If no successful opposition is filed, or if Hudson successfully defends against any opposition, the trademark will be registered.

Potential roadblocks include:

descriptiveness: The USPTO may deem “Gold digger” too descriptive to be trademarked, as it directly relates to a common concept.

Existing Trademarks: Conflicts with existing trademarks using similar terms could lead to rejection.

Public Sentiment: While not a legal barrier,negative public sentiment could impact the brand’s viability.

Bill Belichick’s Influence & Brand Association

Bill belichick’s involvement, even indirectly, is significant. His established brand – synonymous with success, strategy, and a certain stoicism – adds another layer of complexity. Any merchandise or venture associated with the “Gold Digger” trademark will inevitably benefit from, or be hindered by, his public image.

consider these points:

Brand synergy: Could a “Gold Digger” brand align with Belichick’s existing brand? It’s a question marketing experts are actively debating.

Public Perception: Belichick’s fanbase may have strong opinions about the trademark and its implications.

Potential Endorsements: The trademark could open doors to unexpected endorsement opportunities.

the Broader Implications for Celebrity Branding

This case highlights a growing trend: celebrities and public figures proactively securing trademarks for potentially controversial terms. It’s a strategic move