2024-04-18 01:00:23
Karol G, the female Latin music artist with the most streams on Spotify for four consecutive years and the most listened to female artist in Spain in 2023, joins the FC Barcelona to create a t-shirt with the characteristic logo of your heart.
This garment could be seen last Saturday, April 13, in the Barça team’s kit in the FC Barcelona Women’s F League match against Villarreal Women. Likewise, the shirt will also be worn by the men’s team during El Clásico de La Liga, on April 21, when FC Barcelona faces Real Madrid.
“This collaboration is a very special moment for the entire club,” he comments. Juli Guiu, vice president of marketing at FC Barcelona. “Music and football form an incredible connection and bond for our players and our fans, and this marks another exciting chapter in our collaboration with Spotify.”
Fans will be able to purchase both the shirt and limited edition merchandising items through the FC Barcelona Official Store. Inspired by its year of founding, the club will make 1,899 exclusive shirts available to its fans. In addition, the website will offer a very special collection of 22 jerseys signed by the 11 starting players of the men’s and women’s teams.
This collaboration honors those who change the rules of the game, overcome obstacles and leave a legacy so that the next generation can express themselves freely both on and off the field, as well as on the stage. Thus, through this initiative, Spotify and FC Barcelona celebrate the passion and loyalty of football and music fans alike, in the Barça or ‘Bichota’ style.
In addition to this new kit, Spotify, FC Barcelona and Karol G are also launching a collection of limited edition merchandising products that includes t-shirts, sweatshirts, scarves, hats and water bottles. This collaboration fuses the vibrant essence of Karol G with the energy and passion of FC Barcelona, celebrating a unique form of expression. The limited edition of the collection can be purchased through KarolGmusic.com.
“We are very proud to celebrate Karol G’s incredible success through the iconic Barça shirt,” comments Marc Hazan, vice president of partnerships and marketing at Spotify. “His music exudes a unique passion similar to that of the football club and is incredible to bring the two together. As the biggest Latin artist on Spotify and a pioneer in her field, we knew Karol G was a perfect teammate for FC Barcelona.”
FC Barcelona will also launch a special edition of the popular “Barça Matchday” playlist on Spotify with songs to motivate players and fans in the moments before the match, which includes music by Karol G. In addition, you will also be able to see Karol G with his special FC Barcelona shirt on Spotify.
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