KB손해보험 announced on March 12, 2026, that it will leverage the professional expertise of its employees through a new “KB Pro” initiative, according to a statement from the company.
The initiative comes as KB손해보험 navigates a competitive landscape in the insurance sector, particularly in the area of guaranteed insurance sales, and seeks to expand its presence in new business areas like healthcare and pet insurance. KB손해보험 aims to establish itself as a leader in these emerging markets, according to the company’s internal communications.
Gu Bon-wook was appointed as the President and CEO of KB손해보험 in 2024, marking the first time an internal candidate has held the position since the company’s establishment in 2015. Prior to his appointment, Gu served as the head of the Risk Management Division, the Management Strategy Division, and the Management Control Division, following a career at LIG Insurance before its acquisition by KB손해보험. He is described as a “strategy expert” with a strong drive and a reputation for objectivity.
KB손해보험 reported a net profit of 299.2 billion Korean won in the first quarter of 2024, a 15.1% increase year-on-year, making it the most profitable non-banking affiliate of KB Financial Group. This performance surpassed the 198 billion won net profit of KB Securities during the same period. The company’s 2024 first-quarter results demonstrated a continued focus on profitability and financial soundness, a strategy that has been a hallmark of Gu’s leadership.
In December 2025, KB Financial Group’s advisory committee on CEO appointments decided to extend Gu Bon-wook’s term for another year. The decision was attributed to his successful management of financial and risk factors, and the need for continuity in the company’s mid-to-long-term strategies. However, Gu now faces challenges related to managing rising vehicle insurance claim rates and restoring insurance profitability.
KB손해보험’s cumulative net profit for the first three quarters of 2025 reached 766.9 billion Korean won, a significant achievement despite challenges such as increased automobile insurance losses, large-scale accidents, and insurance premium reductions mandated by collaborative financial initiatives. The company has maintained a strong position among non-banking affiliates within the KB Financial Group in terms of profit contribution.
Gu Bon-wook’s leadership is currently being evaluated based on his ability to address the increasing costs associated with vehicle insurance claims and to improve the overall profitability of the insurance business, according to sources within KB Financial Group.
