Outerknown: Kelly Slater’s Vision of lasting Style at Trestles Pro
As teh Trestles Pro heats up at Lowers, all eyes are not only on the waves but also on Outerknown, the sustainable apparel brand co-founded by surfing legend Kelly Slater.Celebrating its 10th year, Outerknown, a presenting sponsor of the event, represents a departure from Slater’s previous partnerships, focusing on eco-conscious materials and timeless designs.
Defying fast Fashion
In a world of fleeting trends and mass-produced goods,Outerknown stands out by prioritizing sustainability and enduring style. John Moore, the brand’s Creative Director, emphasizes a beliefs rooted in intentional design and a deep connection to the materials used.
“Our design conversations are always about making things with great intent and purpose,” Moore explains. “It’s really vital to me to build items that get better with time.” This approach involves using high-quality, durable materials that feel good to wear and age gracefully.
The “Ashaninka Theory”
Moore draws inspiration from indigenous cultures, citing the Ashaninka people of the Brazilian Amazon, who believe that clothing and crafted items become imbued with the wearer’s spirit through physical contact. “The more you invest in something, the more you care about it,” moore says, embracing the idea of creating garments that become cherished talismans over time.
Creating a “Lifetime of Favorites”
Outerknown’s mission is to create clothes that transcend trends and become essential pieces in a wardrobe. Moore aims to design garments that “make you feel like the best version of yourself, nonetheless of your destination.” By focusing on quality, simplicity, and versatility, Outerknown encourages customers to build a collection of favorites that will last for years to come.
Minimalism and Branding
outerknown favors a minimalistic approach to branding, allowing the quality and design of the garments to speak for themselves. “Choose great materials, keep things simple, and focus on great quality,” Moore advises.
As the Trestles Pro unfolds, Outerknown’s presence serves as a reminder that sustainable fashion can coexist with high-performance surfing. By prioritizing ethical production, durable materials, and timeless design, Outerknown is carving out a unique space in the apparel industry, appealing to those who value both style and sustainability.
