2024-01-11 17:51:16
Kia America and Riot Games announced a partnership that will deeply integrate Kia into the League Championship Series’ competitive, virtual and in-person experiences.
The partnership will see Kia integrated into the LCS in the following ways:
Kia to be first sponsor of multi-lane camera view
Kia will also have in-game digital banners in the top lane
Kia will present the fan-favorite annual LCS MVP Award, celebrating the top-performing player in the LCS. The Kia MVP Award will celebrate extraordinary achievements and a crowning moment for the top-performing player in their quest for iconic status.
Kia will present the LCS Rookie of the Year award, which celebrates the best new player and potential future star of the LCS.
Kia will introduce the Kia LCS All-Pro team, driving recognition of the best player at each position and serving to motivate and inspire each and every LCS pro to do their best throughout the season.
Broadcast integration, including and logo placement.
“Like Kia, esports is experiencing incredible growth and this partnership with Riot Games and the League Championship Series is built on creating authentic, impactful engagement and interactions with players and fans,” said Russell Wager, vice president of marketing at Kia America.
“As the first automotive brand in esports to partner with both the LCS and multiple high-profile teams, Kia is all-in on esports and we are excited to join this vibrant and passionate community.”
“We are excited to start the new year on a bright note by welcoming Kia to the LCS family,” said LCS Commissioner Mark Zimmerman. “Her commitment to enriching the fan experience extends both in-game and out, and I can’t wait. to celebrate with everyone in a few weeks as we kick off the season.”
League of Legends is played on a map made up of multiple paths (lanes), all of which lead towards a series of objectives and the nexus of enemies.
As each lane can have constant activity, we developed the multi-lane camera view where viewers can see what is happening in each lane simultaneously through different points of view.
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