“Preference for daily dramas due to prolonged Corona… IMF foreign exchange crisis – sympathy and comfort in the midst of a pandemic”
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(Seoul = Yonhap News) Reporter Kim Jeong-jin Reporter Kim Woo-jin Reporter Kim Woo-jin = Kim Tae-ri and Nam Joo-hyuk’s youth drama ‘Twenty-five Twenty One’ broke through the double digits in viewership ratings.
According to Nielsen Korea, a ratings research company on the 7th, tvN’s Saturday-Sunday drama ‘Twenty-Five Twenty-One’, which was broadcast around 9 pm the day before, recorded 10.9% (non-terrestrial paid households) in viewer ratings.
On the previous day’s broadcast, the relationship between Na Hee-do (Kim Tae-ri) and Baek I-jin (Nam Joo-hyuk) was portrayed subtly changing.
Hee-do, who heard a recording of Lee Jin telling someone that he loves someone, was engulfed in trouble, feeling distant from Lee Jin, who had grown up as a journalist while not hiding her complicated emotions.
‘Twenty-five Twenty-One’, which depicts the dreams and love of youth unfolding in the background of the 1997 International Monetary Fund (IMF) foreign exchange crisis, has captivated viewers and has drawn a steady upward curve in viewership ratings.
Analysts say that the popularity of ‘Twenty-five Twenty-One’ was largely due to the public’s psychology regarding the prolonged novel coronavirus infection (COVID-19).
As economic and psychological difficulties continue due to COVID-19, there is a growing tendency to prefer works with a bright atmosphere.
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Jung Deok-hyeon, a popular culture critic, said, “Because the general psychology of the public is heavy due to COVID-19, people prefer everyday stories rather than dramatized stories.” explained that they have something in common.
Gong Hee-jeong, a drama critic, also said, “It’s a well-drawn work so that viewers can find comfort while watching the process of (the main characters) going towards their dreams.” analyzed.
In addition, the fact that the topic of the IMF foreign exchange crisis fits with the current situation of the Corona 19 situation is gaining sympathy from viewers is also considered a popular factor.
In the play, Na Hee-do struggles to transfer to another school as the school’s fencing club was disbanded due to the IMF crisis, while Baek Yi-Jin resolutely confronts the reality in a situation where her father’s business failed in an instant and she fell from a ‘rich bachelor’ to a ‘rent bachelor’. try to overcome
Critic Jeong Deok-hyun said, “There is nostalgia from retro, but it gives people a lot of emotional comfort.”
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2022/03/07 11:54 Send