Konbini is joining forces with the agency Goodeed around a new solidarity brand content offer. This offer aims to allow brands to go further in their CSR approach by supporting the association of their choice through their brand content campaigns.
Concretely, with each advertisement viewed, part of the budget invested will be donated to the association.
This offer is available in different video formats with specific and recognizable artistic direction to give more visibility to the solidarity projects supported. Brands can choose between 3 long video concepts and 2 short video concepts that can be broken down into stories. The advertiser presents the content alongside Konbini and Goodeed with a highlighting of its logo from the entry card and remains continuously visible via the watermark.
A mascot called Goodini, created for the occasion, is visible on the video to explain the concept to the spectators and identify the content of solidarity brand content.