2023-08-08 02:31:00
[대한뉴스=김남규 기자] KT(www.kt.com) announced that it will start pre-opening Samsung Electronics’ Galaxy Z Fold 5∙Z Flip 5 at KT stores nationwide and the official online mall KT Shop (shop.kt.com) from the 8th. Priority will be given to customers who have made a reservation in advance. The official release is on the 11th.
ⓒKT
According to KT, more customers made reservations for the Galaxy Z Foldable 5 series than the previous ones in advance reservations made for a total of 7 days from the 1st to the 7th. The most reserved handset was the Galaxy Z Flip 5, which was selected by 75% of all reservations.
As customers’ interest and preference for design improvement and high performance increase as the benefit of double storage (512GB terminal is provided at the cost of a 256GB terminal) and the cover screen of the Galaxy Z Flip 5 increases only to customers who make a reservation in advance, The customer appears to have made a reservation.
By color, in the case of the Galaxy Z Flip 5, ‘Mint’, ‘Cream’, ‘Graphite’, and ‘Lavender’ were selected in the order, and for the Galaxy Z Fold 5, ‘Ice Blue’, ‘Phantom Black’, and ‘Cream’ were selected. Customer response was good. In particular, as the main colors, ‘Mint’ and ‘Ice Blue’ were chosen the most with 37% and 42%, respectively.
KT is receiving high attention for its differentiated experiential marketing in S zones across the country. KT introduced an AR (Augmented Reality) game to provide a new customer experience with Samsung Electronics. The mission of this game is to catch 5 characters called ‘Tomato’, and customers who catch all of them can receive separate goods at the site. Visiting customers experience various angles by using the folding feature of the terminal in the process of playing the game. The game for customer experience has partnered with the ‘Wift’ service of ‘Artegenspace’, an AR company.
In fact, the customer terminal experience time at KT S Zone stores has increased significantly compared to the usual. In particular, the number of visitors to the AdShop Plus store in Hongdae more than doubled during the pre-reservation period.
KT is thoroughly promoting everything from purchase benefits for customers who purchase the Galaxy Z Foldable 5 to terminal discounts and content use benefits.
Any customer who has opened the Galaxy Z Flip 5 or Fold 5 can apply, and through a lottery, Jarasum Festival (2,500 people), foldable camping (40 families), and selective hotel membership (1,011 people) are provided. When a family member opens a Samsung mobile phone together, 4 movie advance tickets (2,000 people) are provided on a first-come, first-served basis, and a Samsung 75-inch TV, Bespoke air purifier, and vacuum cleaner (20 people) are given through a lottery.
KT also reduced the burden of slightly increased cell phone prices by utilizing affiliated cards and used phone compensation. In addition, by launching ‘Galaxy Care LITE’, a customized insurance that is specialized for the use of foldable phones, it reduces customers’ anxiety by compensating for damage and loss of the Galaxy Z Foldable 5 as well as damage to watches and pads. In case of repair due to damage to the LCD, a new inner film is also provided once. In addition, for customers who are using a foldable phone for the first time, a service that can be replaced with a new phone has been added.
KT also provides ‘Disney + 3 months’ benefits for foldable phone customers optimized for OTT use, such as large screens, flex modes, and external screens. More details can be found on the official website.
Director Kim Byung-gyun, head of KT’s device business division, said, “I hope you enjoy KT’s unique rich benefits with the Galaxy Z Foldable 5 series, which you can meet first through the opening of pre-orders.” I will,” he said.
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