2023-06-17 10:22:48
Kyrie Irving and Nike broke up due to the “anti-Semitic incident” at the end of last year. According to Chinese media Sohu today (17th), the Chinese brand Anta officially announced the signing of Kyrie Irving, hoping to jointly create a trend-setting brand image.
Kyrie Irving caused an uproar for sharing an anti-Semitic documentary on social media last year. In addition to being suspended by the Brooklyn Nets at the time, Nike also suspended cooperation with him. Although Kyrie Irving was still wearing Nike sneakers to play at the time, the shoes covered the LOGO with tape, and wrote on the tape, “I AM FREE”, “LOGO HERE” and so on.
And Kyrie Irving once appeared in his basketball activities wearing Anta (ANTA) shoes, which once again attracted attention.
Anta announced today, “The cooperation between Anta and Kyrie Irving is a successful cooperation model. They have jointly shaped the image of a trend-leading sports brand. The cooperation with Irving has enabled the Anta brand to gain more recognition and recognition in domestic and foreign markets. The praise has achieved global brand influence.”
In addition to Kyrie Irving, Klay Thompson of the Golden State Warriors and Gordon Hayward of the Boston Celtics are also Anta’s cooperative players.
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