The online sales platform About you started its own Fashion Week on Tuesday in Milan. A second edition for this series of fashion shows in the “See now, by now” format.
Accessible by invitation, the Fashion Week of the GenZ-oriented German marketplace brings together the media and influencers from September 20 to 24. A festive event that offsets a slightly more gloomy financial situation. About You Holding SE announced on September 13 that it is reviewing its financial targets for the 2022/2023 financial year, indicating that revenue growth should now be between +10 percent and +20 percent year-on-year, compared to +25 percent to +35 percent previously.
In this context, the About You Fashion Week event should make it possible to revitalize the online sales platform, as the looks from the shows can be purchased directly on the e-commerce site.
On Wednesday, the event brought together more than 500 guests and opened with a mixed show organized in a gigantic scaffolding structure on three levels. The brands involved in the event are international, among them: Stella McCartney, Levi’s, Puma and G-star Raw.
