La Poste’s Profitable Advertising Strategies: Revealing the Secrets Behind Swiss Mailbox Stickers

2023-09-02 15:35:45

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Campaign » « No please ». This very common slogan on the stickers affixed to mailboxes in Switzerland does not make La Poste happy. And for good reason: the routing of “unaddressed” feeds its “revenue from logistics activity” account. Up to what amount? Lips are sealed. In commercial matters, silence is golden. Because more than ever, La Poste, headed by Roberto Cirillo, must be a profitable business.

Still, the yellow giant has not skimped on the means to counter anti- messages. In three waves that swept over Switzerland in March, May and August, La Poste sent to me

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