What exactly is a Labubu?

Labubu is a mischievous elf-like character from 'The Monsters' collection by Pop Mart, known for its blind-box figures and keychains which have recently gained viral popularity.

Why has there been so much hype around Labubu?

The hype stems from the character's unique design, the thrill of blind-box collecting, celebrity endorsements, and the artificial scarcity created by resellers, making Labubu a coveted item.

What challenges is the labubu craze facing?

Challenges include managing the artificial scarcity caused by resellers, preventing fights among collectors, and ensuring that new product lines appeal to both existing fans and new audiences.

Could Labubu become more than just a fleeting trend?

Yes, Labubu has the potential to evolve into a broader franchise through expanded storytelling, animated series, and other entertainment mediums, similar to the trajectories of Minions and Trolls.

What was the highest-selling Labubu plush at auction?

A special designer edition Labubu plush inspired by Pharrell Williams set a record at auction, selling for $31,250.

What are Pop Mart doing to combat labubu scalpers?

In The U.K.,Pop Mart is implementing random lotteries to try and make it more tough for scalpers to buy out all the Labubu stock.

Technology

Labubu Collectible Hype: Will It Last?

Q: Where is Labubu most popular?

currently, Labubu's peak popularity is concentrated in major markets like China, the United States, and the United Kingdom.

by Alexandra Hartman Editor-in-Chief June 21, 2025

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Labubu Craze: From Viral Keychains to Pop Culture longevity?

The Labubu phenomenon continues to captivate collectors and casual observers alike. From viral keychains to high-stakes auctions, the mischievous elf-like character is testing the boundaries of pop culture trends. But can Labubu maintain its momentum, or is it destined to become another Beanie Baby?

The Rise of Lab

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Alexandra Hartman Editor-in-Chief

Editor-in-Chief Prize-winning journalist with over 20 years of international news experience. Alexandra leads the editorial team, ensuring every story meets the highest standards of accuracy and journalistic integrity.

Labubu Collectible Hype: Will It Last?

Labubu Craze: From Viral Keychains to Pop Culture longevity?

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The Rise of Lab

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as Cher Mother Pharrell Williams Pop Mart The Minions The Monsters Trolls Universal Pictures