Lamborghini changed its logo for the first time in 20 years

2024-03-29 06:23:20

The Italian company Lamborghini has changed its “angry bull” logo for the first time in more than 20 years. This is stated on the manufacturer’s website.

The new symbolism retained the image of the bull, but now it has become more minimalistic and restrained in terms of color scheme. In general, the logo has retained its other key features: the heraldic shield and the brand name along the top edge. At the same time, the drawing became more “flat”, since the designers decided to abandon the reliefs.

It is noted that the main colors of the new Lamborghini logo are black and white, while the usual yellow and gold are left as accents. At the same time, all shades became more muted. The new logo is expected to appear for the first time on the supercar that will be the successor to the Huracan. Lamborghini has been testing it for almost a year. The emblem should also be placed on the updated version of the Urus crossover and the current flagship Revuelto.

Previously, it was reported that the Latvian automaker Dartz, which is known for its exotic cars, will release a new SUV based on the Lamborghini Urus – it received the long name Dartz Prombron Iron Diamond CLV. The company calls the new product “the pinnacle of luxury, power and innovation and a triumph of automotive greatness in a world where the pursuit of automotive excellence knows no bounds.” It is expected that the car will receive a carbon fiber body and an engine from the Lamborghini Urus, which is equipped with a 4.0-liter V8 petrol turbo engine (666 hp). The cost of the new product will be €2.5 million.

Maria Zhandarova

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