Large-scale advertising of Horizon Forbidden West came to Moscow – Sony exhibited a full-size statue of the Beater in the capital

Marketing Campaign Horizon: Forbidden West reached a wide scale around the world, and Russia was no exception. To start the game Sony arranged light drone show in St. Petersburg, and the streets of Moscow were filled with a lot of for the new PlayStation exclusive.

In addition to huge banners on buildings and shopping malls, PlayStation brought a life-size statue of the Beater’s car to Moscow. The exhibit was exhibited in the food mall “Depot“on Lesnaya Street, where anyone can admire it.

By the way, similar statues of the robot appeared in many other cities, from Dubai to San Francisco..

From Dubai to San Francisco, a pack of Clawstriders are loose in the Wilds to celebrate the launch of #HorizonForbiddenWest.

Aloy’s next adventure is live now on PlayStation: https://t.co/hQiYRN8lUR pic.twitter.com/NBrmbmUwRJ

— PlayStation Europe (@PlayStationEU) February 19, 2022

Here, for example, a photo from a park in Sydney.

Welcome to Australia, Clawstrider #HorizonForbiddenWest pic.twitter.com/nubePOYtOF

— PlayStationAU (@PlayStationAU) February 17, 2022

Horizon: Forbidden West went on sale yesterday at PlayStation 5 And PlayStation 4. Read our review link.

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