Netflix’s breakout animated phenomenon Las Guerreras K-Pop has sparked a massive consumer products rush as toy maker Funko releases a dedicated vinyl figure collection featuring main characters Mira, Rumi, and Zoey, alongside exclusive chase variants and supporting characters priced around 319 Mexican pesos per standard figure.
The Bottom Line
- The Collection: Funko’s new line brings core characters Mira, Rumi, and Zoey to life in both traditional film attire and concert stage outfits from the musical number “Hoy it’s Done.”
- Pricing & Availability: Standard figures retail for approximately 319 pesos, while the Saja Boys Mystery box set of six runs around 1,919 pesos through online and select physical retailers.
- Rare Variants: Collectors can hunt for chase editions, including a glow-in-the-dark Rumi and a special Jinu figure featuring demon marks with a 1-in-6 rarity odds ratio.
Decoding the Funko Pop Strategy for Animated IP
Alongside Mira, Rumi, and Zoey, fans find animal companions Derpy the cat and Sussie the bird packaged in a special luminous edition. Meanwhile, manager Bobby and the rival boy group Saja Boys round out the roster, catering directly to hardcore collectors hunting completionist sets.
Retail Landscape and Pricing Breakdown
Securing these pieces requires navigating a mix of digital storefronts and physical retail availability. Standard figures hover around the 319 Mexican peso mark via official Funko channels, though third-party platform shipping fees can quickly shift the final checkout math. For dedicated collectors chasing the Saja Boys, purchasing options remain strictly digital.
Here is how the official retail ecosystem breaks down:
| Product Category | Estimated Price | Distribution Channel |
|---|---|---|
| Standard Figures (Mira, Rumi, Zoey, Bobby) | ~$319 MXN | Funko Official Store, Amazon, Liverpool, Distrito Max |
| Saja Boys Mystery Box Set (6-pack) | ~$1,919 MXN | Online Exclusive Outlets |
| Chase Variants (Rumi, Jinu) | ~$319 MXN (Random Insertion) | Selected Retail Partners (Blind Box/Randomized) |
The Chase Variant Economy and Fandom Culture
The inclusion of rare chase variants injects traditional collectible scarcity into a modern streaming-era franchise. The 1-in-6 odds for Jinu’s demon-marked variant and the glow-in-the-dark Rumi piece turn routine retail purchases into a secondary market game.
What are your thoughts on the new Funko lineup? Did you manage to score a glow-in-the-dark Rumi chase variant, or are you sticking to the standard releases? Let us know your collection hunt stories in the comments below.
