A new project for women’s soccer to support the first step into a new world
“JFA Magical Field Inspired by Disney” launched
The Consumer Products Division of Walt Disney Japan Co., Ltd. and the Japan Football Association are a new women’s soccer project “JFA” that supports a step forward for all women, from children to adults, to a new world through soccer. “Magical Field Inspired by Disney” was launched and the press conference was held.
At the recital, Mr. Kozo Tashima, the chairman of the Japan Football Association (JFA), and Mr. Tami Ihara took the stage and explained the background and significance of the launch of the new project.
■ Significance of establishment
1. Supporting the fun of sports, making friends, and new challenges through the power of stories
2. Sublimate sports into a new form of entertainment experience and enhance the brand value of both parties
3. Achieving “promotion of women’s soccer” as a result of providing a fun experience
In addition, Mr. Homare Sawa, who became the captain of the project, also took the stage at the press conference and talked about this project as follows.
“I learned through football that it’s important to take the first step in order to start something. With Disney, every woman has the courage to take on new challenges. I hope we can give you a boost to have. “
On the other hand, from Mr. Ihara
“I myself am deeply impressed with Captain Sawa’s words,” Look at my back when you have a hard time. “I think that when Mr. Sawa started playing soccer, it probably didn’t work out. However, I think that I have grown up by increasing what I can do one by one, making myself confident, and taking on various challenges with courage. Through this project, children have “courage” and “kindness”. I would like you to start a fun experience by looking at Mr. Sawa’s back, which embodies. “
The expected message was sent.
Yuka Kageyama of Hinatazaka46 also came to the second part of the meeting as a guest.Mr. Kageyama, a soccer enthusiast in the idol world, talks about co-starring with Mr. Sawa.
“Sometimes I dreamed of Nadeshiko, and at the time of the 2011 World Cup, I was in the third grade of elementary school. I am very honored to be on the same stage as Mr.
Said with the best smile.
On the day of the press conference, it was Tanabata, so we asked them to write their wishes on a soccer ball and show them off. Kageyama wrote “Ki” and wrote
“The brilliance of dreams, the brilliance of the eyes of those who pursue dreams, the brilliance of that person. May many people find their own brilliance through this project!”
And Mr. Sawa wrote “dream”.
“I hope that the start of this project will be the JFA Dream Field, that many women, from children to adults, will enjoy soccer in their daily lives, and that Nadeshiko Japan will once again be the best in the world. I entrusted it to. “
Said.
After the recital, Mr. Sawa, Mr. Kageyama, and the children had a preliminary experience of shooting practice. The smiles of Mr. Kageyama, who seemed happy to make a shot with a pass from Mr. Sawa, and the children who came into contact with the soccer ball on the field were shining.
In this project, we will hold a soccer festival “First Touch” that anyone can enjoy for those who have no experience in soccer in the first to third grades of elementary school. We will develop a program nationwide in which one child and one guardian / leader can participate. Each venue is held twice a day, and 50 groups of 100 people are invited to participate in each event. Participation fee is free. Starting from Saturday, July 16th at Yodoko Sakura Stadium in Osaka Prefecture, we plan to hold the event at seven locations nationwide.
A message from Disney Princess and a project movie are also available on the special site of this project. Please look forward to the future development of “JFA Magical Field Inspired by Disney”.