Launch of the first in-store DOOH network in Morocco

Greentek Media, the leader in Retail Media in Morocco, has set up the first giant screen system at the heart of the Carrefour hypermarkets of the LabelVie Group, thus providing advertisers and partner agencies with this tool combining creativity, responsiveness and efficiency.

The 72 screens, installed in 11 cities in Morocco, reach 100% of in-store customers.

The agency is also developing other innovative systems to maximize the reach of advertisers’ campaigns through omni-channel solutions and personalized support, from recommendation to in-store deployment:

• Displays and coverings of supports marking out the shopper route;

• DOOH: 2 networks of digital screens in Carrefour and Supeco stores;

• Digital: Social networks, websites;

• Experiential: Spaces for events and exhibitions at the entrance and in the car parks of the stores.

As a subsidiary of the LabelVie Group, Greentek Media relies on the Group’s “Multiformats” strategy, which has more than 135 stores in 28 cities in the Kingdom. Guaranteeing the brands a targeted audience of more than 8 million visitors per month through brands with a high loyalty rate: Carrefour Hyper, Carrefour Market, Carrefour Market Gourmet, Carrefour Express, Atacadao and Supeco.