Launch of the itel Grand 2024 brand, the largest industry event in the Egyptian pyramids

2024-02-23 22:19:46

itel, the world’s leading smart life brand committed to providing affordable, quality consumer electronics, is set to redefine its visual identity with the spectacular launch of its new logo on the iconic Great Pyramids of Giza in Egypt, on February 22nd. This momentous occasion will not only mark a significant evolution in the itel brand image, but will also serve as a platform to engage and celebrate with esteemed partners and customers across the world, especially customers in the Middle East and North Africa region.

news-body-cta">This press release includes multimedia. See the full statement here:

itel successfully launched its 2024 brand launch event at Egyptian Pyramids (Photo: Business Wire)

The unveiling ceremony at the Egyptian Pyramids signifies itel’s commitment not only to technological innovation, but also to creating a memorable and immersive experience for attendees. The event will begin with a stunning opening fireworks display, setting the stage for a night of celebration and anticipation, followed by an inspiring opening speech. Afterwards, participants will be treated to a captivating Logo Show where the new logo design will be revealed with an in-depth interpretation of its significance to itel’s brand identity.

As part of the event, itel will officially launch the highly anticipated itel P55 series smartphones, including P55+, P55 and P55 5G. These smartphones feature three major technological upgrades: 45W PowerCharge technology with three-speed intelligent charging; iBoost game space, optimizing the gaming experience. And itel’s first 5G smartphone, the P55 5G, providing a fast browsing experience for entry-level 5G network customers in emerging markets.

In addition to the smartphone launch, itel also showcased a range of smart living accessories, including the E1 smartwatch, with features such as blood oxygen monitoring, heart rate tracking and health management, BudsAce smart earbuds, with noise and superior sound quality, and other reliable and affordable home appliances and innovative children’s electronics, as part of its commitment to a holistic smart lifestyle.

“We are excited to welcome esteemed partners, prominent media representatives and KOLs to our grand presentation at the Egyptian Pyramids,” said Steven Yang, Regional Director for itel in North Africa. “This event is not just a product launch. It is an opportunity for friendly exchanges, fostering close customer relationships, promoting future collaborations and maintaining close, long-term contact with our valued partners. Our aim is to demonstrate the unparalleled level of service of itel’s international brand and showcase our commitment to creating lasting connections in this vibrant and dynamic region.”

Meeting at the Egyptian Pyramids, one of the Eight Wonders of the World, symbolizes itel’s transition into a bold new era characterized by innovation and enduring style. Get ready to witness the unfolding of a new chapter in the brand’s legacy, marking its unwavering commitment to delivering not just technology, but a refined and immersive experience.

The original language text of this announcement is the official authorized version. Translations are provided as a facility only and must refer to the text in the original language, which is the only version of the text that has legal effect.