Launched all-in-one balance set for health drinks targeting the MZ generation

picture explanationphoto credit = balance set

An all-in-one balance set that can be enjoyed during exercise such as fitness, yoga, Pilates, tennis, and golf has been released.

Recently, healthy pleasure and Ounwan trends are popular among the MZ generation. Healthy Pleasure is a coined word combining Healthy and Pleasure, which means pursuing sustainable health management by giving pleasure to health care. Do your favorite exercise according to your lifestyle and enjoy a healthy drink that suits your taste.

The all-in-one balance set, launched in line with this, is a health drink that systematically contains ingredients that help cleanse and beauty up as well as energy ingredients that boost vitality before and after exercise.

Especially, as a cleansing ingredient, lemon rich in vitamin C, fructooligosaccharide that helps gut health by cultivating beneficial bacteria, and complex green tea lactic acid bacteria that removes free radicals in the body lighten the body. Low-molecular-weight hyaluronic acid and low-molecular-weight fish collagen, the beauty-up ingredients, hold moisture and revitalize the skin. L-Arginine, a power amino acid that is good for boosting vitality, and vitamin B mix boost the vitality of the body.

After its release, the all-in-one balance set was sold out in advance with a pre-order of 2,000 pieces. In addition, in the summer season, a launch commemorative event worth 2 million won was held for consumers who could not experience the product through advance reservation. Thanks to customer support, we achieved sales of 50,000 bags in two weeks.

A representative of Balanceset said, “As a result of analyzing the purchase reasons for pre-orders, ▲ 1st place is to recover the body damaged by irregular eating and excessive dieting, ▲ 2nd place is to supplement nutrients that are difficult to fill with food ▲ 3 The result came out that Wie bought it because he wanted to develop a habit of drinking water.”

He added, “I recommend the all-in-one balance set to those who want to maintain a healthy body ahead of weight management.”

[남궁선희 연구원]
[ⓒ 매일경제 & mk.co.kr, 무단전재 및 재배포 금지]

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