Follow up – Lujain Ismail:
While the leaks revealed everything about the new phone that Apple will launch. From battery capacity to potential price increases. One surprising detail was overlooked: the name of the phone.
It is expected next September. Apple to announce a cheaper version of the iPhone 14 Pro Max. Which was supposed to be called “iPhone 14 Max”. But the detailed supply chain report from the Omdia analyst. It uses a much more reasonable name.
Omida’s senior director of research, David Hsieh, noted. To the new device called “iPhone 14 Plus”. Which seems to make more sense in terms of naming. And Apple returns to its previous policy of naming. It creates a larger delineation between two 6.7-inch models.
As revealed by the famous Apple analyst, Ming-Chi Kuo. Apple’s production of its new range of phones. It’s still pretty much going according to plan.
He wrote: “The rumors are that Apple orders chips from TSMC for the iPhone 14.” Reduced by 10% Not in line with my survey. As the shipment forecasts remain stable for the second half of 2022 for the iPhone 14, which are 100 million and 90 million units of components and EMS, respectively.”
Kuo also believes that the volume of demand for the new phone from Apple. It will be higher than the iPhone 13 in China.
naming problem
The name “Max” refers to the higher version of any device, which is supposed to be better other than its physical size, and then the word “Max” has more aggressive connotations than the word “Plus”, which may mean a larger size, as the word refers to “more” instead of It is better.
So the new label would be a better fit. As the standard iPhone 14 models will lose most of the major iPhone 14 Pro upgrades.
Apple’s latest branding also indicates its desire. Keep the word Max reserved for premium devices. In ascending order of the M1 chip.