It’s time to talk big money. With a fortune estimated at 1.2 billion dollars by the media Forbes, LeBron James has officially become the first NBA player to hit the billion mark while still active. His shares acquired in various companies and sports clubs, his ultra-lucrative sponsorship contracts and his player salaries have a lot to do with it… but not everything is linked to that. The King has been able to cultivate an image that makes him very bankable.
$1.2 billion. This is the total amount of LeBron James’ fortune, after estimating his various assets and stocks. Hey, he could send us a brand new coffee machine to the editorial office anyway. If you ever read us BronBron, you know what you have to do. Kobe Bryant and Michael Jordan have also passed the $1B mark, but LeBron is the first player to do so before retiring, platinum trophy on the PlayStation that. The magazine Forbes, specializing in questions of personal fortunes, even tells us the details of the King’s fortune. Of course, there is no question of being voyeuristic but of explaining the why and the how concerning the establishment of such a heritage. James would thus have amassed no less than 385 million gross dollars thanks to all of his NBA contracts, from Cleveland to Los Angeles via Miami. An already very impressive amount, but far from the 900 million gross recovered thanks to various sponsorship contracts, ranging from Nike – with whom he is signed for life – to the Walmart distribution chain and the PepsiCo group. Heavyweights in world trade, inevitably it pays off. Also note his participation in various businesses, ranging from the tequila distillery to actions in football (the real one) with Liverpool FC.
LeBron James Is Officially A Billionaire https://t.co/vKXxBzL9wf pic.twitter.com/5c6cdbYLN8
— Forbes (@Forbes) June 2, 2022
So, all of this is of course thanks to a level of sporting performance that causes a lot at the table of the greatest athletes in history with a capital H, but also thanks to the image of the man off the field. Committed to numerous social causes and often taking sides in favor of minorities, particularly African-Americans, the image of the King is in fact very bankable for many companies. On the other hand, do not believe that the gentleman is doing this only to pocket monieseverything is followed by actions. We will of course mention the I Promise Schoolthe school founded by LeBron in his hometown of Akron, Ohio. Forbes estimates its participation in the operation of this establishment at 40 million dollars per year. As a reminder, this school welcomes underprivileged children and offers them quality education, while helping their families financially. The images from the King’s visit last week are by the way… *damn dust in the eye*. Finally, it is very likely that the client’s fortune will continue to increase in the future: we know that he wishes to acquire an NBA franchise after his career, and these have increased considerably in value for several years. The investment will not be simple, but should prove to be very profitable if it succeeds.
When @KingJames stops by the @IPROMISESchool for a surprise. ???????? Which reaction was your favorite? ???? pic.twitter.com/XnVT2IcTHl
— LeBron James Family Foundation (@LJFamFoundation) May 26, 2022
LeBron James, king of the land but also of business. The adventure in a suit and tie is not yet fully started by BronBron, who still has a few years to play in the NBA, but we will say that he still chewed the job well, eh.
Source texte : Forbes