Levi’s® has been a pioneer in social campaigns for decades. whether in terms of equality in society public benefit Including campaigns made to conserve the environment.
Let’s go back and experience the big campaign “Buy Better. Wear Longer.” In 2021, Levi’s® sets the desired problem. is to communicate to new generations who adhere to ideals and care about the environment
Levi’s® therefore invites consumers to pass on the essence to the next generation and has launched a campaign for truly sustainable fashion wear (in the clip).
They invite shoppers to make better choices. to wear your favorite clothes for longer and will lead to a reduction in waste Help reduce global warming in the end.
As we all know, the 501 jeans have been around since 1947. The Buy Better, Wear Longer campaign showed that jeans bought in 1975, for example, might end up in the hands of a completely different person in the 1970s. In 2022, you will see the raw jeans fade away. and when and where the patch was finally ironed and removed. It’s fun and a reminder of small changes, at least for blue jeans.
Of course, one could argue that the jeans produced back then were much better than the ones made now. But this campaign is both “A request and a promise” from Levi’s brand that wants to convey to encourage customers to have better shopping habits. Along with the promise of making products that are better for the environment and more cost-effective for the customer (i.e. last longer) and could be better? If someone keeps wearing your jeans (from now on)
said Karen Riley-Grant, Global Chief Marketing Officer. contributing generation after generation With a few tweaks and changes. Timeless and versatile, yet modern, no matter how many decades pass. This message is more relevant today than ever before. when we all think that we can lead to a more sustainable future.”
refer
https://www.gearpatrol.com/style/a41311921/levis-buy-better-wear-longer/
https://positioningmag.com/1328927