2023-10-10 08:45:29
View of the LG Labs Lounge at the Isekai Festival (Photo courtesy of LG Electronics) LG Electronics is a brand that challenges and changes with a young and dynamic appearance targeting Generation Z customers at the ‘Isekai Festival’ held at the Moonlight Festival Park in Songdo, Incheon on the 23rd. At this event, LG Electronics operated the LG Labs Lounge, a brand experience space that showcases various innovative products from its marketing platform ‘LG Labs’. ‘Bon Voyage’, a residential space customized for lifestyles with mobility, It was produced in collaboration with Idol of the Other World, the main artist of this performance. Various props, such as Idol album posters and photo cards, were reflected in the interior space of Bon Voyage, providing visitors with a unique experience as if they were surrounded by a world of Idols from another world. For customers suffering from stress or insomnia, brain waves are measured and adjusted in real time. They also introduced ‘Breeze (brid.zzz)’, a mind wellness solution that creates stable conditions by providing customized content to guide you. A capsule with a space probe-themed design that allows you to create your own blend by extracting two types of coffee with different tastes and aromas at the same time. Coffee machine ‘DUOBO’ also attracted the attention of visitors. In addition, ‘LG Gram & Jammy Experience Zone’, where you can decorate your own laptop with virtual idol goods, ‘LG Cinebeam Other World Idol Music Video Theater’, etc. Various IT product experience events organized to suit the expectations of visitors were also popular. Lee Jeong-seok, executive director of LG Electronics’ Global Marketing Center, said, “We not only convey the meaning and core values of Life’s Good in an authentic way to Generation Z, who are creating new cultural trends. “We will continue to carry out LG Labs’ differentiated experiential marketing activities with a spirit of experimentation and challenge,” he said. Written by Reporter Kim Hyun-hye ([email protected])
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