[L'industrie c'est fou] This moisturizing spray vaporizes water from the combustion of hydrogen

2023-05-12 05:30:00

After the Snow Queen, the Queen of the Mist. In a promotional video for Swedish electricity producer and distributor Vattenfall, Cara Delevingne takes us on a hazy tour of a foggy factory. Mister in hand, the British model seems to take great pleasure in refreshing her face with pure water. And it’s not just any water! It comes from the combustion of decarbonated hydrogen with dioxygen. Clearly, no carbon emissions for this amazing beauty routine.

The latter originates in Luleå in northern Swedish Lapland, where Vattenfall and its two partners – steelmaker SSAB and mining company LKAB – produce steel in the pilot power plant Hybrit (Hydrogen Breakthrough Ironmaking technology). This plant has the particularity of using hydrogen as fuel, and therefore releases water. The waste water was captured, treated and conditioned by Swedish beauty brand C/o Gerd to create a face mist, dubbed ‘Industrial Emissions Face Mist’. C/o Gerd’s R&D manager, Anna-Lena Wiklund Rippert details her recipe: “The water is combined with a little organic cucumber, birch water and hyaluronic acid.”

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Engage the industry

Through the promotion of this miracle product, the model and Vattenfall recall that the combustion of hydrogen does not emit carbon dioxide. A way to challenge the industry, which is still particularly dependent on fossil fuels. The steel industry, for example, alone accounts for 7% of global CO2 emissions. “Our goal is to show the potential of decarbonized hydrogen and inspire others to join us in the transition to a cleaner and more sustainable future,” says Mikael Nordlander, Director of Industry Decarbonization at Vattenfall, in a press release. Cara Delevingne, committed to the cause, seems to take this campaign to heart: “I am delighted to raise awareness of an initiative that shows the colossal potential of carbon-free hydrogen to replace fossil fuels.”

The mist of Vattenfall and C/o Gerd is unfortunately not available for purchase. Only a few bottles were produced for the campaign, much to the chagrin of fogger enthusiasts.