2024-03-17 18:27:27
Founded less than a century ago, Lotus Bakeries has long since gone beyond the borders of its native Flanders. Flagship of the Belgian economy, active from Asia to America, the family business enters the Bel20 this Monday. This is obvious given its financial health, the result of a prudent and carefully constructed strategy. Article reserved for subscribers
Journalist at the Society pole By Julien Bialas Published on 03/17/2024 at 7:27 p.m. Reading time: 5 min
Small, crunchy, caramel-colored, a popular snack during the traditional coffee break, I sell more than eight billion copies worldwide each year. The most greedy among you will have unmasked me, I am… the “Biscoff” speculoos biscuit, from the Lotus brand. This Monday, my parent company is entering the BEL20 on the Brussels Stock Exchange. An arrival that seems obvious, given the excellent financial results of recent years.
I was born in 1932, in a pastry shop located in Lembeke, a small rural town in East Flanders, close to the Dutch border. Since then, my composition has evolved a little, but my manufacturing secrets still remain well kept. No patent has been filed – to avoid providing valuable information to potential competitors. Only six people would know my exact recipe. I use the conditional because Lotus did not wish to answer this question (nor the others for that matter).
This article is reserved for subscribers
Access verified and decrypted national and international information €1/week for 4 weeks (no commitment) With this offer, benefit from:
- Unlimited access to all editorial articles, files and reports
- The newspaper in digital version (PDF)
- Reading comfort with limited advertising
1710720409
#Lotus #speculoos #global #giant