How 15min As beforehand introduced, Temu is an ultra-low-cost on-line buying platform from China. It is without doubt one of the largest e-commerce websites in China. the western arm of e-commerce platform Pinduoduo, which sells very low-cost merchandise comparable to sneakers, kids’s toys and surveillance cameras, largely shipped from China to western markets.
In keeping with TVNET, the media is looking billionaire Colin Huang the true beneficiary of this platform. Though Huang will not be well-known exterior of China, Forbes journal lists him because the third richest particular person in China, with a fortune of 45.6 billion yuan. {dollars}.
Final 12 months, this platform expanded its actions to Western nations, in 2022. beginning operations in the USA within the fall, and in 2023 in April – in a dozen nations of the European Union, together with Poland, Belgium, France and Germany. It’s presently out there in Lithuanian for Lithuanian consumers.
Temu belongs to the worldwide commerce group PDD Holdings. The corporate has moved its worldwide operations workplace from Shanghai to Dublin, and Temu is selling itself in a number of methods – via aggressive promoting on social media, in addition to collaboration with opinion leaders.
The motto of this platform – “Store like a billionaire” assumes that the person can be in a position to not fear in regards to the costs of products.
The publication “Forbes” has printed an article by which it analyzed why the platform “Temu” itself spends on promoting as if it have been a billionaire.
The article famous that MediaRadar, a platform that tracks promoting campaigns and spending, discovered that Temu spent $505 million on promoting final 12 months. {dollars}.
TVNET took a more in-depth have a look at the arrival of this platform and its institution in numerous markets.
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2024-05-14 06:28:31