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Today, On Instagram, Luisito Comunica has 32.2 million followers, while on TikTok he has 15.3 million.
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According to a recent report, there are more than 200 million content creators around the world for all types of audiences.
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In Latin America, more than 80 percent of young people between 16 and 30 years of age want to become content creators.
Luisito Comunica spoke about how his positioning strategy on YouTube has been. Today, this is one of the content creators or influencers most followed and best positioned on social networks, with YouTube, Instagram and TikTok being the spaces where he has been seen to stand out the most.
And it is that, for a few years, we have been talking about a moment in which social networks (Facebook, Twitter, Instagram, etc.) are already a space for positioning brands and, in that sense, content creators play an extremely important role. important in these strategies.
On the other hand, these are times of influencersSo much so that the new generations, Generation Z and Generation T, have the fact of becoming content creators in the future on their personal radar.
This is how he makes it known Morning Consulta consultancy that, through a survey, reveals that, in the Latin American region, more than 80 percent of young people between 16 and 30 years of age want to become social media personalities
Similarly, data from SocialPubli report that, in 2021, the marketing de influencers went from billing 9.7 billion dollars in 2020 to 13.8 billion dollars; however, it is estimated that the figure will reach 15 billion dollars by the end of 2022.
In this context, Luisito Comunica is one of the most popular and followed internet personalities in Mexico. The influencer can boast that, on Instagram, it has 32.2 million followers, while on TikTok it has 15.3 million followers. For his part, on YouTube, there are 39 million subscribers who live on his channel.
In addition, it is the content creator with the highest income, earning between $49.7,000 and $785.5,000 a month, according to a recent report.
This has been the positioning strategy of Luisito Comunica in YouYube
In a recent interview with the podcaster Juan Lombana, Luisito Comunica revealed how his positioning strategy has been on YouTube, a platform that, to date, is the most profitable for the influencer.
Given the wave of content creators that lives today in social networks, Luisito Comunica indicates that “today, 800 thousand people see me and after that you depend entirely on the title, the thumbnail is very important, what word are you going to capitalize”.
@juanlombana.mercatitlan The KEY to see your VIDEOS #learnontiktok #contentcreators #juanlombana #luisitocomunica #business @luisitocomunica ♬ Steven Universe – L.Dre
@juanlombana.mercatitlan These kind of videos go VIRAL #juanlombana #entrepreneurship #contentcreators #business #luisitocomunica @luisitocomunica
? Monkeys Spinning Monkeys – Kevin MacLeod & Kevin The Monkey
Nowadays, it is well known that brands resort to all kinds of strategies to position themselves in the preference of consumers and, without a doubt, social networks represent an important showcase to reach a new customer niche.
One of the most notorious cases was that of Pepsi uniting with the tiktoker Khaby Lameconsidered the “King of TikTok”, with whom he decided to collaborate to publicize one of his most recent products, Pepsi Nitro.
The same thing happened with Binance, a company that, taking advantage of the popularity of Khaby Lame, designed its content strategy to talk about topics such as web 3.0, Metaverse, NFTs, among others.
#Binance has partnered with @Shutterstock.
Why?
Well, he’s the most followed creator on TikTok. And he’s good at explaining things in a simple way. Perfect for crypto adoption. ?? pic.twitter.com/1z8PT3Wxla
— CZ ? Binance (@cz_binance) June 30, 2022
Undoubtedly, more than one socialization platform, social networks have been transformed in such a way that, according to some specialists, they will soon be authentic spaces for eCommerce.