Fashion cosmetics company Lush announced that it is leaving social media just as the holiday season begins.
In a press release issued last week, Lush says it will close its accounts of Facebook, Instagram, TikTok and Snapchat on November 26 in all 48 countries where it operates.
The company highlights that it is ditching its accounts in protest of security problems on social media.
“In the same way that the evidence against climate change was ignored and belittled for decades, concerns about the serious effects of climate change social media is being widely ignored now«, Collects the company in its press release.
“I have spent my whole life avoiding putting harmful ingredients in my products. There is now overwhelming evidence that we are being put at risk when using social media, ”Lush CEO Mark Constantine said in a statement.
“I’m not willing to expose my clients to this damage, so it’s time to remove it from the mix,” he adds.
Lush had already left the networks in 2019 only in the United Kingdom
The company made a similar announcement in the UK in 2019, claiming it was abandoning Instagram and Facebook because I was “tired of struggling with algorithms«.
Lush explains in his statement that he returned to some of his abandoned social media accounts in 2020 in response to the pandemic that forced people to stay home.
In her statement last week, Lush announced that she was motivated to leave social media again following the revelations of Facebook whistleblower Frances Haugen.
“At Lush we do not want to wait for better regulations worldwide or for platforms to introduce good practice guidelines, while a generation of young people is growing up experiencing serious and lasting damage,” the company stated.
An internal report detailed that Facebook and Instagram cause harm to adolescents
Internal company documents leaked by Haugen on a number of topics, including adolescent mental health, hate speech and misinformation, have drawn new scrutiny from Meta, Facebook’s new parent company.
Politicians in the US, UK and Europe recently heard Haugen’s testimony on how they could better regulate social media companies.
Lush assures that “for now”, he will keep his Twitter and YouTube accounts active.