Luxe & Digital (Dunod “Hors collection”, 2022)

2023-04-23 22:00:00
Page 0: Home Pages | Page 0: Nicolas Hieronimus – Preface | Page 1 to 4: Eric Briones – Introduction | Page 5 to 14: Eric Briones – 1. Méta-luxe® or the infinite extension of the field of luxury | Page 15 to 31: Eric Briones – 2. Discovering luxury 3.0® | Page 33 to 34: Eric Briones – Presentation | Page 35 to 41: Joëlle de Montgolfier – 1. Brands regaining power | Page 43 to 48: Emmanuel Vivier – 2. After digital transformation, the challenges of omnichannel transformation | Page 49 to 54: Maud Funaro – 3. Practical advice to make live shopping interesting | Page 55 to 60: Alexandre Bonhomme – 4. The secrets of the private client experience | Page 61 to 66: Magali Teisseire – 5. The digital bidders | Page 67 to 68: Eric Briones – Presentation | Page 69 to 74: Sébastien Zins and Rodolphe Tiberghien – 6. Data and luxury(s), the stuff of a reinvented customer experience | Page 75 to 80: Nicolas André – 7. Data, breadcrumb trail of the omnichannel labyrinth | Page 81 to 86: David Klingbeil – 8. Data and creativity: the alchemy of intuition and intelligence | Page 87 to 88: Eric Briones – Presentation | Page 89 to 94: Stéphane Truchi – 9. The seven deadly sins of a failed digital experience | Page 95 to 101: Mehdi Daoudi – 10. The reality of Tech performance | Page 103 to 108: Michael Jais – 11. The art of impact | Page 109 to 114: Patrice Attia and Lucile Foucart – 12. Measuring the humanization of the digital experience | Page 115 to 116: Eric Briones – Presentation | Page 117 to 122: Sana Dubarry – 13. Eco-responsibility: why luxury needs technology | Page 123 to 129: Adrien Beton, Martin Lauquin and Gaëlle Rodrigues – 14. Eco-design and responsible digital: a marker of differentiation and performance for luxury | Page 131 to 135: Olga Chernysheva – 15. Manifesto for a sustainable and economically viable metafashion | Page 137 to 138: Eric Briones – Presentation | Page 139 to 144: Tatiana Dupond, Marine Lucas and Jamé Jackson – 16. Digital soft power: the new key to brand appeal | Page 145 to 149: Sara Menouni and Olivier Billon – 17. Culture in response to “influencer” fatigue | Page 151 to 157: Yuan Zou – 18. Dark side of influencer marketing in China – Hylink fans | Page 159 to 165: Patrick Calmels – 19. The new art of conversation in the era of hyper-expression | Page 167 to 168: Eric Briones – Presentation | Page 169 to 174: Antoine Bonodot – 20. The platform is the message | Page 175 to 180: Sébastien Borget – 21. How to succeed in the metaverse | Page 181 to 184: Gaspard Giroud – 22. The aesthetics of desire 3.0 | Page 185 to 191: Pierre-Nicolas Hurstel – 23. Enriching customer relations through communities and Web3 | Page 193 to 198: Olivier Moingeon – 24. The luxury house 3.0 | Page 199 to 205: Antonio Carriero and Louis Westphalen – 25. NFT and rarity | Page 207 to 210: Merav Griguer Abbou – 26. The new legal challenges of Web3 for brands | Page 211 to 213: Credo for luxury 3.0 | Page 215 to 216: Glossary | Page 217: Eric Briones – Acknowledgments | Page 219 to 224: Ending pages.
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