Magical Gopuff Delivery App Campaign: Bringing the Magic to Your Doorstep

2024-04-30 15:00:00

Gopuff delivery app unveils magical campaign

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[매드타임스 이지원 기자] Consumer goods and food delivery app Gopuff’s new campaign with Mother New York was revealed. The approximately 60-second video captures the fantastical and magical moments of “Delivery.”

A man walks around the city, observing people’s needs and using magic to solve their problems. They make ice cream out of balloons for a boy who dropped his ice cream, and they make umbrellas out of newspapers for pedestrians who get stuck in the rain because they don’t have an umbrella. He overcomes gravity, walks on tall buildings and even delivers bananas by waving his hand through transparent glass.

The video, directed by Smuggler director Adam Berg, was filmed with cameras in as many scenes as possible to give even the fantasy scenes a realistic feel. “The Smuggler production company is large and ambitious,” said Orel Lyons, CCO at Mother New York. “I do,” he said.

The fantastical and unrealistic visuals created in this way are meant to show the magical experience of immediately satisfying Saubaji’s immediate needs. “We wanted to take the creativity, but also make it feel real and everyday,” said Tyler Stewart, chief marketing officer of GoPuff. “If there is magic, water can be a window, a balloon can be ice, gravity can be.” “We can resist,” he said.

This campaign marks the start of GoPuff’s next 10 years. The brand used the word “magic” to create the overall brand image (tone) for the next 10 years. “Customers often describe interacting with GoPuff as magical, because whenever they need something, it’s right at their fingertips,” Stewart said. Consumers wonder where the GoPuff wish-granting center is, sometimes joking that it’s often next door or in the basement. focus on the customer experience: how it feels to immediately satisfy everyday wants and needs, whether it’s refilling toilet paper, walking home under an umbrella on a rainy day, or buy wine “It’s not monotonous or unique, but with GoPuff, it is. becomes magical. »

Additionally, the campaign restructures GoPuff from a simple delivery service into a special experience. This is to reflect the expansion of the brand’s core consumers, from students to off-campus consumers, and take the brand to the next level. Stewart said: “Campaign It’s a way for a brand to grow without aging. “It’s a simple and sophisticated campaign, but it still brings fun and enjoyment that GoPuff consumers will recognize and appreciate,” he added.

The video was released during the NBA Playoffs and the film also hit theaters in the first week of its release. Additionally, we plan to do TikTok and OOH activation. The brand’s iconic brown shopping bag appears in OOH. The brand will also create limited edition tote bags inspired by select cities. This tote bag will be released in Philadelphia and Miami versions, starting with New York.