2023-07-21 15:13:13
Laurence, the owner of the lingerie store, wanted to bring magic to Tilff, her own way of commemorating July 21 but also the life that is returning to her village, two years following the floods. As for the lingerie brand, we didn’t hesitate for a moment: a small parade on the red carpet for the new collection and above all these magical windows: two displays where two adornments by Elie Saab float, one black, one golden. A delight for the eyes.
For Philippe Bougard, co-founder with Clément Kerstenne, of Levita, this is the first showcase he has hosted with us. Originally from the region, the two magicians first made themselves known through promotional magic in small events, then they decided to automate this magic: “We first had the idea of using a magician robot thanks to IBM technology and artificial intelligence. It worked but it lacked the emotion so we reviewed the different disciplines of magic and we said to ourselves that we might do something with levitation”.
Operation? The secret is well kept, but already around fifty shop windows around the world levitate luxury watches, jewellery, diamonds and even the famous Vuitton trunk. The next challenge will be to float a very big car… 2 tons.
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