Magnum opened the doors for us to discover the secrets of its most recent product: “Magnum Ruby”a revolutionary ice cream that arrives in Mexico, for the first time, to make our palates fall in love with its exquisite flavor and enigmatic pink color.
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María León joins Magnum as an ambassador for the new palette, Magnum Ruby. Special
Considered as the fourth type of chocolate (along with white, dark and milk chocolate), the chocolate ruby It is a relatively recent discovery, but cataloged as the most relevant evolution in the cocoa industry in recent decades. It was the business group Barry Callebautworld specialists in cocoa production, who discovered this type of chocolate and its commercial potential.
Ruby chocolate does not have artificial colors or added fruit flavors. Its distinctive pink color and citrus flavor appear when processing ruby cocoa beans, which come from countries such as Brazil, Ecuador and the Ivory Coast. Nevertheless, its classification does not depend on the country of origin, nor on a different variety of cocoa, but must have specific components that occur naturally in order to be processed as ruby chocolate.
In partnership with the Callebaut Group, Magnum found in Ruby chocolate a new way of connecting with its consumers and opted for the exotic characteristics of this dessert to produce Magnum Ruby, a white chocolate ice cream popsicle and raspberry ice cream with a ruby chocolate coating. Without a doubt, a unique experience in its class and the first to arrive in Mexico in that format.
For his part, the regional representative of Unilever spoke about the new Magnum product and introduced who is the official ambassador of the product, Mary Leon: “Magnum Ruby reminds us of the pleasure of the first time, celebrating diversity and breaking down stereotypes. This is a message that we are very proud to promote with the help of the singer, songwriter, dancer and actress María León, who is the new Magnum ambassador for this year.”
Magnum Ruby seeks to reinforce brand values by allying itself with Mary Leon. Diversity, sensuality and the importance of pleasure are just some of the characteristics that Magnum shares with the singer-songwriter and, in an interview with M2María León spoke about what it means for her to be part of Magnum as an ambassador and to be the face of Magnum Ruby at its premiere in Mexico.
“I feel very honored to be a part of, not just this chocolate innovation, but a whole movement that is motivational, inspirational. I feel completely connected. It seemed super true and important to me at the level of generating this collaboration because it has to do with everything I believe; fulfill your dreams, be faithful to your pleasure, live life regardless of what others say, be happy. That is why it seemed coherent to me to be here”, he declared. Mary Leon.
Magnum Ruby It is already on sale and will remain a key product for Magnum in its international offer. In addition, driven by the nutritional focus of all Magnum products, Magnum Ruby seeks to be a healthier offer for all its consumers, but also a unique and innovative experience in its category.