Metaverse technology undoubtedly promises a wide variety of exciting experiences… However, that does not mean that “real life” behaviors will cease in place of this new virtual life.
The Magnum brand, which positions itself as the “undisputed leader in pleasure” in terms of ice cream, has taken advantage of this trend (and the decline in the craze for the metaverse in recent months) by creating an unforgettable experience of the pleasure of eating ice cream. within the metaverse. The brand of Glace is very imaginative in its latest campaign, featuring a video of an “inverted” metaverse.
With the campaign #NotAvailableInTheMetaverse – (Impossible in the metaverse) – Magnum expresses its belief that everyone should be able to seek out what gives them pleasure, whether in the real or virtual world. The film tells the story of Luna, a virtual avatar, and her journey to escape the “meta-universe” while seeking the pleasure of a good ice cream. However, despite her best efforts, Luna is unable to live an experience – especially that of taste – and she quickly realizes that she can only live it in the real world: biting into a Magnum…
The film, which will be screened during the Metaverse Fashion Week, an operation hosted at Decentraland, will stream on Twitch following the screening. “As a brand, we represent fun,” said Sara Paixao, Magnum Brand Digital Marketing Manager.
We believe fun can be found in both offline and online worlds. However, the pleasure of eating ice cream is not yet possible in the virtual world.