Mailchimp’s New Tools Unlock Customer Data

Intuit Unveils New Suite of Tools and Integrations for Enhanced Customer Data Management

London, Uk, June 12, 2025 – Intuit, the financial technology platform behind industry giants such as Mailchimp, QuickBooks, and Credit Karma, unveiled a groundbreaking suite of tools and integrations today at Mailchimp’s flagship Fwd: London event. these innovations are designed to empower marketers and small- to mid-sized businesses (Smbs) to harness the full potential of their customer data management strategies.

These new features,built on the Intuit platform,leverage artificial intelligence (Ai) to provide businesses with actionable insights and streamline customer engagement,ultimately driving sustainable growth in an increasingly competitive landscape.

New Tools and Integrations for Customer Data Management

The newly announced suite of tools aims to address the pressing challenges Smbs face in acquiring and retaining customers.According to recent research, 71% of Smbs express concerns about customer acquisition, making effective data-driven solutions more critical than ever.

Ai-Driven Segmentation and Insights

the Intuit platform now offers enhanced Ai-driven capabilities,enabling businesses to segment data more effectively and uncover valuable insights. By automating these processes, the platform saves businesses time and provides them with the knowledge needed to improve their operations and foster growth.

Did You Know? according to a 2024 McKinsey report, companies that effectively leverage customer data for personalization see an average revenue increase of 10-15%.

Integrated Marketing Automation

Mailchimp has evolved to bridge the gap between advertising and customer relationships,seamlessly connecting ad campaigns with marketing automation tools. This integration allows businesses to nurture leads, drive sales, and build lasting customer loyalty.

Ken Chestnut, Director of Global Partner Ecosystem at Intuit, emphasized the importance of this evolution, stating, “We’re closing the loop between advertising, marketing automation, and powerful customer insights, giving businesses the tools to engage at the right time and place of the customer journey.”

recent Product Updates and Enhancements

Over the past year, Mailchimp has rolled out over 2,000 product updates and enhancements, reinforcing its commitment to driving revenue growth for brands. These updates include simpler audience segmentation, faster loading times, and a more powerful Marketing Automation Flows feature.

New Lead Generation Integrations

Mailchimp now offers new and enhanced lead generation integrations with major platforms like Meta, Tiktok, google, Snapchat, and Linkedin. These integrations automate and streamline the lead-to-conversion journey, allowing marketers to seamlessly bring lead details from advertising campaigns into Mailchimp.

This enables businesses to build richer customer profiles and automatically nurture leads with personalized marketing campaigns in real time.

Pop-Up Templates for Customer Growth

More than 100 new pop-up templates are now available, designed to help businesses grow their customer base with less effort. These customizable pop-up forms facilitate deeper targeting, effective data collection, and more personalized campaigns. The latest templates cater to businesses in education, non-profit, health and wellness, and arts and entertainment sectors.

Pro Tip: Use pop-up forms strategically – offer valuable content or discounts to maximize conversions without disrupting the user experience.

Metrics Visualizer for Performance Analytics

The Metrics Visualizer provides marketers with over 40 different performance analytics to easily compare and analyze data across email and Sms channels.This tool helps build insightful reports and visualizations, providing the granular insights needed to understand campaign performance.

Key Features of Intuit’s New Tools

Feature	Description	Benefit
Ai-Driven Segmentation	Automated data segmentation using artificial intelligence.	Saves time and provides actionable insights.
Lead Generation Integrations	Seamless integrations with Meta, Tiktok, Google, Snapchat, and Linkedin.	Streamlines lead information and nurtures leads in real time.
Pop-Up Templates	Customizable pop-up forms for deeper targeting.	Grows customer base with less effort.
metrics Visualizer	Performance analytics across email and Sms channels.	Provides granular insights into campaign performance.

Upcoming Features

Looking ahead, Intuit plans to introduce several new features to further enhance its offerings.

Custom Audience Tools

Later this year, Mailchimp will add new custom audience tools, enabling marketers to send audience segments directly to Meta technologies and google Ads. This feature helps find lookalike audiences or retarget ads to existing customers turning ad spend into real, actionable insights and revenue.

sms Contact Import Via api

Mailchimp customers will soon be able to easily engage customers who prefer Sms-only communication by adding contacts without email addresses. This allows marketers to combine Sms data with other information for a richer understanding of their audience.

Intuit’s Ai Agents

Coming soon to QuickBooks, powered by the Intuit platform, businesses will be able to access a virtual team of end-to-end Ai agents, including customer, payments, finance, project management, and accounting agents, to take the next large step in delivering done-for-you experiences. These Ai agents will solve challenges before they arise with predictive insights, take smart action on businesses’ behalf, and seamlessly connect them to Ai-enabled human experts when needed, with customers always in control. In fact, 56% of Intuit customers report making better decisions in less time with intuit Ai.

the Importance of Customer Data Management Today

In today’s data-driven world, effective customer data management is crucial for Smbs looking to stay competitive. By leveraging tools like those offered by Intuit, businesses can gain a deeper understanding of their customers, personalize their marketing efforts, and ultimately drive revenue growth. The ability to segment audiences, automate marketing campaigns, and analyze performance metrics is essential for maximizing the impact of every customer interaction.

Moreover, with increasing concerns around data privacy and security, it’s important for businesses to implement robust data management practices. This includes ensuring compliance with regulations like Gdpr and Cppa, as well as implementing security measures to protect customer data from breaches and cyber threats.According to a 2023 report by cisco, 84% of consumers say they care about data privacy, and many have already acted to protect their data.

Frequently Asked Questions

• What is Customer Data Management and Why is It important? Customer Data management Involves Collecting, Storing, And Analyzing Customer Information To Improve Business Decisions, Personalize Marketing, And Enhance Customer experiences. It’s Important Because It Enables Businesses To Understand Their Customers Better And Create Targeted Strategies.
• How Does Intuit’s New Suite Of Tools Help With Customer Data Management? Intuit’s New Tools Leverage Ai To Segment Data, Provide Actionable Insights, And Automate Tasks, Helping Businesses Save Time And Improve Their Understanding of Customer Behavior.These Tools Integrate Across Platforms Like Mailchimp And QuickBooks.
• What Are The Key Features Of The New Customer Data Management Integrations? Key Features Include New Lead Generation Integrations With Platforms Like Meta And Tiktok, Customizable Pop-Up Templates For Data Collection, And The Metrics Visualizer For Performance Analytics Across Email And Sms Channels.
• What Upcoming Features Can Customers Expect In Customer Data Management? Upcoming Features Include Custom Audience Tools For Retargeting Ads, Sms Contact Import Via Api, And Intuit’s Ai Agents for Predictive Insights And Automated Actions Within QuickBooks.
• How Can Small Businesses Benefit From Improved Customer Data Management? Small Businesses Can Benefit By Acquiring And Retaining Customers More Effectively, Personalizing Their Marketing Efforts, And Driving Revenue Growth. Better Data Management Leads To More Informed Decisions And Improved Customer Satisfaction.
• What Role Does Ai Play In Intuit’s Customer Data Management Tools? Ai Is Used To Automate Data Segmentation, Provide Actionable Insights, And Streamline Customer Engagement. This Saves Businesses Time and Helps Them Make Better Decisions Based On Data-Driven Analysis.

What are yoru thoughts on these new customer data management tools? How do you plan to leverage these advancements in your business?

Share this article and join the discussion below!

Disclaimer: This article provides information about Intuit’s new tools and integrations. Consult with a financial professional before making any business decisions.

How can I leverage Mailchimp’s new predictive analytics features to proactively identify and engage with customers at risk of churning?

Mailchimp’s New Tools Unlock Customer Data: Optimize Your Marketing Strategy

Mailchimp continues to evolve its platform, providing marketers with increasingly powerful tools to understand their audience and refine their email marketing campaigns. This article explores Mailchimp’s new tools and how thay are revolutionizing the way businesses leverage customer data. by understanding your customer behavior, you can dramatically boost your marketing ROI and create more engaging experiences.

Diving Deep into customer Analytics with Mailchimp

Mailchimp has substantially enhanced its analytics capabilities. These new tools provide a richer, more granular understanding of your subscribers. This data-driven approach enables targeted campaigns and personalized content.

key Features and Their Benefits

• Advanced Segmentation: Segment your audience based on a wider array of criteria, including purchase history, website activity, and engagement metrics (e.g.,open rates,click-through rates,and conversions). This allows for highly personalized email sequences.
• Customized Reports: Generate detailed reports that track key performance indicators (KPIs) like revenue, click-through rates, and conversion rates. Easily identify what’s working and what isn’t.
• Predictive Analytics: Mailchimp utilizes machine learning to predict customer behavior. it analyzes customer data to forecast things like churn and lifetime value,empowering you to proactively engage with at-risk customers.
• Customer Journey Mapping: visualize and optimize the customer journey to understand which paths lead to the most conversions. Identify areas needing attention within your email flows and overall marketing strategy.

Unlocking the power of Data: Practical Applications

The new features within Mailchimp are not just about data collection; they’re about actionable insights that drive results. Here are some practical applications and email marketing examples.

Segmentation Strategies to maximize Engagement

effective segmentation is key to accomplished email marketing. Implement these strategies:

1. Purchase History Segmentation: Target customers based on past purchases. Offer repeat customers exclusive discounts or recommend complementary products.
2. Behavior-Based Segmentation: Segment based on website activity, email engagement, and app interactions.This allows for personalized content and offers.
3. Demographic Segmentation: Segment based on location, age, gender, and other demographic data (ensure compliance with data privacy regulations like GDPR and CCPA).

Real-World Case Study: Utilizing Customer Data for Conversion

Consider a retail clothing store. They leveraged Mailchimp’s advanced segmentation to create three highly targeted email campaigns:

Segment	Targeted Action	Results
Customers who purchased winter coats last year	Sent early access to the new winter coat collection and a discount code.	Increased click-through rates by 45% & a 20% increase in coat sales.
Customers who haven’t made a purchase in 6 months	sent a “we Miss You” email with a special offer & product recommendations.	Generated a 10% conversion rate & brought back returning customers.
Customers who have browsed a specific category on the website	Sent targeted product recommendations.	Increased conversion rates for the product category by 15%.

Tips for Integrating Mailchimp’s New tools

to get the most out of Mailchimp’s new features, follow these tips:

• Clean Your Mailing List: A clean list is essential for accurate data analysis. Remove inactive subscribers and focus on engaging with a receptive audience.
• Define Your KPIs: Establish clear, measurable key performance indicators goals before launching any campaign. This will help you track your progress and make data-driven decisions.Examples of metrics include:
  • Open Rate
  • Click-Through Rate
  • Conversion Rate
  • Bounce Rate
  • Unsubscribe Rate
• Test and Iterate: A/B test your email campaigns to optimize subject lines, content, and calls to action. Continuous advancement is crucial for success.
• Integrate with other Tools: Connect Mailchimp with your other marketing tools, such as your CRM or e-commerce platform, to create a unified view of your customer data.Tools like HubSpot offer seamless integration.

The Future of Email Marketing with Mailchimp

Mailchimp’s commitment to innovation positions them as a leader in the email marketing platform space. By embracing these new tools, businesses can achieve deeper customer understanding, create more personalized experiences, and, ultimately, drive greater marketing success. with the continued addition of advanced analytics capabilities, Mailchimp is equipping marketers with the insights needed to thrive in a data-driven world. Consider looking into Mailchimp alternatives such as Sendinblue or ActiveCampaign if looking for a wider feature set.