After the domestic high-end ice cream “Zhong Xuegao”, a sea salt-flavored ice cream, was revealed that “it will not melt at room temperature of 31 degrees Celsius for nearly an hour”, netizens continued to experiment with “how to melt Zhong Xuegao”. Some of them used lighters and guns to burn the same ice cream. The ice cream (pictures 1 and 2) turned out to be only softened at the edges and blackened and smoked on the surface. Zhong Xuegao was “baked on the fire” in the relevant experiments. Zhong Xuegao issued a statement yesterday, criticizing the use of fire, sun exposure, etc. to judge the quality of ice cream “unscientific”, emphasizing the added source of “carrageenan” From red algae, it also disclosed the proportion of the main ingredients of the ice cream involved, reiterating that the solid content is high.
Relevant staff of the Shanghai Municipal Administration for Market Regulation said that they had noticed the incident and informed the relevant handling departments. They also pointed out that at present, the public can only judge the incident with the naked eye, and “the testing agency may be more authoritative.” Zhong Xuegao recently explained that the ice cream milk and other solids involved are as high as 40% and contain less water, so the completely melted form is “sticky” and will not turn into a pool of water. Zhong Xuegao explained again yesterday that the ingredient “carrageenan” of public concern is derived from red algae plants and is widely used in ice cream and drinks, which helps the milk protein in the ice cream to maintain a relatively stable state. , the addition of carrageenan is only 0.032 grams, in line with national standards.
Official media: Zhong Xuegao’s biggest question is whether it is worth the high price
Zhong Xuegao, who was born in Shanghai in 2018, was “targeted”, and the official media “People’s Daily Online” believes that “Zhong Xuegao’s biggest problem is probably not the materials used, but whether it can support the high price and make people feel that there are things worth”. Many netizens also said, “It’s not against Zhong Xuegao, it’s the uncomfortable feeling of buying high-priced ice cream by mistake and being embarrassed to put it back and can only eat at a loss.” In the same ice cream cabinet, there is no other counter like Haagen-Dazs and other high-end ice cream. As a result, many people take an ice cream at random, only to know that it will cost ten or tens of yuan (RMB, the same below) when paying, and its The taste and quality are not much different from ordinary ice cream.
An internal media analyzed, “At a time when mass consumption is becoming more rational, Zhong Xuegao has not established a strong brand mentality, allowing consumers to pay a premium for their brand… The era of relying on traffic marketing to conquer the world has passed. , for consumption, you still have to “product is king””.
Originally published on AM730 https://www.am730.com.hk/China/Mainland Netizens Continue Experimenting – Domestic Premium Ice Cream Does Not Melt On Fire/327438