On social networks, photos of homemade breads abound, and commercially, flour and yeast have run out. For the American press, containment created “The perfect environment” for the multiplication of budding bakers.
All in trouble. In recent weeks, social media has been “Inundated with photos of” containment buns “and” quarantine cookies “”, bring it back New York Times. Basic baking ingredients like flour and yeast “Are becoming rare” and the best-selling bread machines, which were in stock in mid-March, “Are now exhausted on the Internet”.
“During the week ending March 21”, baker’s yeast sales jumped 647%, “More than any other food, drink or consumer product”, indicates the Wall Street Journal.
For those who can still get the ingredients, bakery and pastry shop offer depending on the New york times “A mix of entertainment, comfort and – especially with the bread recipes, which can take days to make – something to look forward to”.
Sudden desire
For the Washington Post, containment created “The perfect environment” for the proliferation of budding bakers:
People suddenly have time to do things they wouldn’t normally do, like testing the yeast and watching the dough rise. Some are looking for a fulfilling hobby, or something to feed their family, or just something to do with home schooled children that is not another video game. ”
Measure, knead and shape the dough “May be a remedy for the anxiety that accompanies the spread of the virus”, adds the daily of the American capital. Some people, “Faced with the prospect of seeing the comforts of modern life turned upside down”, feel the need to be “Autonomous, even modestly”.
“Helping Hand”
After several unsuccessful attempts, the Californian Amanda Greiwe explained to Wall Street Journal that now “That she has the hand”, this hobby has become a form of therapy:
We feel fulfilled. The reward of having successfully made your bread gives you a kind of euphoria. ”
Cooking and baking in the era of the coronavirus “Can be a healthy thing”, explained to Washington Post Michelle Riba. This professor of psychiatry at the University of Michigan advises her patients, especially those who are health professionals, “To integrate into their daily life rituals that give them pleasure and stability”. “Right now, we are thinking of very simple things”, she says. “Bread making has been a fairly basic act for centuries – it’s a very down to earth thing.”
This is surely what prompted Schona Kessler, a resident of Longview, Washington State, on the west coast of the United States, to try the adventure. As she told Wall Street Journal, on the ninth day of confinement with her children, she found flour in her pantry, took out her bread machine, and decided to start:
I looked through the glass of the device throughout the process and said to myself, ‘Hmmm, it doesn’t look entirely correct, but hey, we followed the recipe, so it should go’.”
Three hours later, when she took out her bread, it was missed. “It was horrible”, she told the economic daily. “I discovered that my flour had expired for almost three years! I didn’t understand that the flour could be out of date. ” Like what, ironically the Wall Street Journal, making your own bread is not “Not as easy as it sounds on Instagram”.
Nicolas Coisplet