Makeup on the Go: Understanding Consumer Habits and Regulations in Transportation Services

2023-06-06 16:30:17

  • The measure reminds us that there are more consolidated consumer habits for which there are regulations.

  • studies like “The impact of Uber in Australia” They allow you to see what a transport passenger can take to put on makeup while on the go.

  • There are even texts like “Emily Post’s Etiquette”Let’s talk about etiquette aboard private transportation services like Uber.

And driver imposed a strange rule on his passengers and prevents them from make up on board the vehicle, realizing the restrictions that exist in the market in the face of increasingly consolidated habits in the consumer, however, while there are these impositions in certain transports, content has even emerged on social networks tutorial to make up on board a Uber.

When Uber ran the studio “The impact of Uber in Australia” identified what motivated users to take a service on its platform and helps us understand why there are users who put on makeup on the way of a transport before reaching their destination and that is that 79 percent said they requested it to visit friends and family; 74 percent did so to get to a restaurant or bar and only 73 percent to go shopping.

No makeup!

A driver imposed a strange rule on his passengers and that is that it prevents everyone who boards or who boards, make up during the journey in his car.

“Don’t put on makeup, don’t talk to the driver and children over four years of age pay a ticket”, are the warnings that a taxi-type transport but on the road imposes on its passengers.

The habit of putting on makeup today has become a phenomenon, reminding us of how important it has become for women and men to resort to products that improve their personal appearance from the skin on.

Despite this need that has been established in people, there are restrictions on public transport such as the one reported in Tampico, where this activity is prohibited.

The interest generated by this restriction in public transport tells us about the habits that have been imposed todaywhere it is fundamental to understand what it is worth to the consumer or a service provider, which already regulates these activities such as the habit of putting on makeup while traveling.

The strange ban on putting on make-up in a taxi is an interesting case of how there are trends adapted to habits that are increasingly present in the consumer, due to key facts such as the occasion on which an etiquette manual emerged to be able to use a Uber.

If we see the scheduled projections in the study “Uber Technologies Q4 2020 Earnings”, During the first quarter of 2023, 130 million active users were registered on this platform in the world, which apparently motivated the person in charge of this manual to bring order to this million-dollar number of users on said private transport service platform through a app.

As we reported in October 2022, the etiquette manual for “Emily Post’s Etiquette”known in the United States for being published since 1922, in its most up-to-date edition included recommendations on how to react on board a Uber.

Among the recommendations made within this latest installment of the book, the following is noted: “Always greet your driver and ask him how he is… if you can’t talk, it’s okay to be on your phone, say something like; ‘I’m going to listen to some music now.’”

Both cases allow us to see how new protocols arise in the face of activities that increase their demand and how there are habits in the consumer who makes use of these services.

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