Marketing 5.0 (De Boeck Supérieur “Marketing”, 2022)

Page 1 to 4: Start Pages | Page 5 to 6: The authors | Page 7: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan and Marc Vandercammen – Acknowledgments | Page 9 to 11: Pierre Volle – Preface | Page 15 to 29: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan and Marc Vandercammen – Chapter 1. Welcome to Marketing 5.0 | Page 33 to 49: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan and Marc Vandercammen – Chapter 2. The generation gap | Page 51 to 69: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan and Marc Vandercammen – Chapter 3. The concentration of wealth | Page 71 to 90: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan and Marc Vandercammen – Chapter 4. The digital divide | Page 93 to 111: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan and Marc Vandercammen – Chapter 5. Adapting the organization to digital | Page 113 to 130: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan and Marc Vandercammen – Chapter 6. Emerging technologies | Page 131 to 151: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan and Marc Vandercammen – Chapter 7. The new customer experience | Page 155 to 168: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan and Marc Vandercammen – Chapter 8. Data-Driven Marketing | Page 169 to 183: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan and Marc Vandercammen – Chapter 9. Predictive marketing | Page 185 to 198: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan and Marc Vandercammen – Chapter 10. Contextual Marketing | Page 199 to 210: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan and Marc Vandercammen – Chapter 11. Augmented Marketing | Page 211 to 224: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan and Marc Vandercammen – Chapter 12. Agile Marketing | Page 225 to 227: Frédéric Jallat – Afterword | Page 229 to 234: Index | Page 235 to 240: Ending pages.