Marketing Decisions – Number 2023/2 – No. 110 – Varia

2023-06-27 22:00:00
Page 5 to 14: Isabelle Collin-Lachaud and Gilles N’Goala – Marketing Decisions, 30 years of research for marketing decision-making: assessment and perspectives | Page 15 to 20: Jean-Luc Giannelloni – Change or disappear? What marketing for a world at +1.5°? | Page 21 to 23: Emmanuelle Le Nagard – Who (still) wants to be a marketing decision-maker? | Page 25 to 28: Géraldine Michel – The Purpose of Marketing and Brands | Page 29 to 34: Bernard Pras – Disruptions and marketing decision-making: strategic synchronization revisited | Page 35 to 55: Ida Fartsi, Ivan Dufeu, Gwenaëlle Briand-Decré, Muriel Travers and Gildas Appéré – Can processed foods be truly organic? The consumer perspective | Page 57 to 84: Thérèse Fournaise, Aurélie Kessous and Pierre Valette-Florence – When luxury brands use recycled materials: cross-views between consumers and professionals on an effect of transgression | Page 85 to 114: Oxana Lahbib, Aurélie Kessous and Pierre Valette-Florence – Towards a better understanding of the phenomenon of ambivalence in the endorsement of sustainable luxury | Page 115 to 137: Sabine Ruaud and Bertrand Urien – Commercial onomastics: are humorous colored product names appreciated and do they play a role in the intention to purchase the product? | Page 141 to 149: Isabelle Collin-Lachaud and Gilles N’Goala – Marketing Decisions, 30 years of research into marketing decisions: assessment and prospects | Pages 151 to 156: Jean-Luc Giannelloni – Change or disappear? What marketing for a +1.5° world? | Page 157 to 159: Emmanuelle Le Nagard – Who (still) wants to be a marketing decision-maker? | Page 161 to 164: Géraldine Michel – The Raison d’Être of marketing and brands | Page 165 to 170: Bernard Pras – Ruptures and marketing decision making: strategic synchronization revisited | Pages 171 to 190: Ida Fartsi, Ivan Dufeu, Gwenaëlle Briand-Decré, Muriel Travers and Gildas Appéré – Can processed food really be organic? A consumer perspective | Page 191 to 216: Thérèse Fournaise, Aurélie Kessous and Pierre Valette-Florence – When luxury brands use recycled materials: consumer and professional viewpoints on a transgressive effect | Pages 217 to 246: Oxana Lahbib, Aurélie Kessous and Pierre Valette-Florence – Toward a better understanding of the phenomenon of ambivalence in the endorsement of sustainable luxury | Pages 247 to 267: Sabine Ruaud and Bertrand Urien – Commercial onomastics: humorous color names. Are they appreciated and do they play a role in product purchase intention?.
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