Tribe Bali Kuta Beach, a four-star hotel with 165 rooms located adjacent to Kuta Beach in Bali, Indonesia, is currently seeking a marketing professional to develop and implement strategies to enhance its brand positioning. The position, announced this week, comes as the hotel aims to capitalize on Bali’s ongoing recovery in tourism.
The role encompasses a broad range of marketing activities, including advertising, promotions, public relations, and social media engagement. The successful candidate will be responsible for coordinating internal communications and ensuring brand consistency across all hotel materials, from guest room collateral to public area displays. A key aspect of the position involves managing events and campaigns to attract both leisure and business travelers.
According to the job description, the hotel is looking for an individual with proven experience in a marketing role, preferably within the hospitality industry. A strong understanding of digital marketing, social media platforms, and content management systems is essential. Proficiency in Microsoft Office is required, with knowledge of graphic design and video editing software considered a plus.
Tribe Bali Kuta Beach is strategically located just across from Kuta Beach and approximately 20 minutes from Ngurah Rai International Airport, according to information from Accor, the hotel’s parent company. The hotel also boasts an open-air rooftop restaurant with views of Kuta Beach and is within walking distance of the Beachwalk Shopping Mall. The hotel currently holds a customer review rating of 4.6/5 based on 664 reviews, according to Accor.
The hotel’s marketing efforts will need to navigate a competitive landscape. Tripadvisor currently ranks Tribe Bali Kuta Beach as #14 out of 287 hotels in Kuta, with over 884 traveler reviews. The Bali Guideline notes the hotel offers a range of facilities including a swimming pool, restaurant, and 24-hour front desk. The hotel also offers a paid airport shuttle service, with Ngurah Rai International Airport located approximately 2.5 miles away.
The position requires the candidate to assist the Director of Sales & Marketing in upholding hotel and brand standards in all written communications. This includes ensuring consistency in guest room materials, in-room television systems, hotel showcases, and public area brochures. The hotel offers both continental and buffet breakfast options, and features a terrace for guest utilize.
The hotel’s location near Legian Beach, Double Six Beach, and Hard Rock Cafe, as highlighted by The Bali Guideline, positions it within a popular tourist area. The marketing strategy will likely focus on attracting visitors to these nearby attractions, as well as promoting the hotel’s own amenities and services.
