Hamburg Native “Flying Uwe” Soars From Martial Arts Underdog to YouTube Mogul, Faces New Challenge on Reality TV
HAMBURG, Germany — Uwe Schüder, the Hamburg-born fitness guru known to millions as “Flying Uwe,” has carved a unique path from martial arts enthusiast to social media sensation and entrepreneur. Now, the 37-year-old is set to test his survival skills in a new reality television show, “Most Wanted – who escapes?” premiering May 14 on joyn, a German streaming platform.
Schüder’s journey began in 2007, when he started posting training videos, tutorials, and glimpses into his fitness lifestyle on YouTube under the “Flying Uwe” moniker. Capitalizing on his authentic approach, blending “discipline, humor and entertainment,” he quickly amassed a dedicated following. Today, his channel boasts over 1.3 million subscribers, making him a prominent figure in the German fitness and lifestyle scene.
But Schüder’s ambitions extended beyond content creation. Recognizing the potential for brand building, he ventured into entrepreneurship, founding Neosupps, a food supplement provider, and Smilodox, a sportswear label popular among influencers. He further diversified his portfolio with real estate investments,transforming himself from a social media star into a multifaceted entrepreneur. He also streams on Twitch, engaging with his community thru “Let’s Plays, Real -Talks and – still very martial athletes – training sessions.”
Schüder’s success mirrors a broader trend of fitness influencers leveraging their online presence to build lucrative businesses. According to a 2024 report by Market Research Future,the global fitness app market is projected to reach $2.4 billion by 2032, highlighting the growing demand for online fitness content and related products. U.S. influencers such as Kayla Itsines and Cassey Ho (Blogilates) have similarly built empires around fitness programs and merchandise, demonstrating the global appeal of this model.
Despite his professional success, Schüder’s personal life has also been under scrutiny. His long-term relationship with Mina schüder, whom he married in 2017, ended in divorce in 2024.While the reasons for the split remain largely private, Schüder has maintained a focus on his career and fitness, keeping his personal life out of the spotlight. While the split may have been tough, he insisted it “should also have happened out of consideration for the two children together. The couple had lived with the two daughters Skylar and Maye until they were divorced near Hamburg.” As of today, it’s not confirmed “whether there has been a new girlfriend since than.”
Schüder’s success has not been without controversy. He faced criticism and was “dismissed after controversy – sexism was accused of – the title Mr. Hamburg.” However, he appears to have learned from the experience. Today “the 37-year-old has become much quieter and has better under control in the balancing act between his online persona and private personality. Despite his great success, he relies on authenticity instead of scandals.”
His newfound focus will be tested on “Most Wanted – who escapes?” where “Flying Uwe is one of 15 prominent targets” and must evade capture by hunters “Joey Kelly, Max Schradin und Survival-profi Otto Bulletproof.” Stripped of money, phone, and pre-planned strategies, he must rely on his wits and the kindness of strangers to survive five days on the run.
One might argue that schüder’s participation in a reality show is a step away from his authentic image and a move toward manufactured drama. Though, Schüder’s supporters claim that this is simply a new way for him to connect with his fans: he is “stored in shape and spirit, the adrenaline thickness should come up with the right place.”
FAQ: Flying Uwe
Who is Flying Uwe? Flying Uwe, whose real name is Uwe Schüder, is a German fitness influencer, YouTuber, and entrepreneur known for his martial arts background and fitness content.
What businesses has Flying Uwe founded? He is the founder of Neosupps, a food supplement provider, and Smilodox, a sportswear label.
When did Flying Uwe get divorced? He and Mina schüder divorced in 2024.
What is “Most Wanted – who escapes?” It is indeed a German reality television show where celebrities must evade capture by professional hunters. Uwe Schüder is going on the show, as “a lone fighter.”
Whether Schüder can outsmart his pursuers remains to be seen. But one thing is certain: “Flying Uwe” continues to evolve, reinventing himself and captivating audiences with his relentless drive and entrepreneurial spirit.
