Marvel, Coca Cola and Admont Abbey: star photographers on a shoot in the monastery library

2023-09-27 12:06:03

The elite of photographic art met for a joint shoot in Admont’s monastery library. The Kando trip was organized by camera specialist Sony.

Admont (OTS) – He already had Marvel’s action heroes in front of his lens: Sven Germann was one of 30 photographers who took part in Sony’s Kando trip. The destination of the joint workshop of the photo art elite: the Admont Abbey Library. The world’s largest monastery library was chosen because of “its beauty, size, impressive structures and fine details. This combination offers a variety of exciting perspectives and possibilities for photographers and videographers. This historic place has a very special atmosphere that inspires creative people,” says Mathias Kniepeiss, head of the Sony photo shoot and award-winning photographer. Also there were Daniel Gossmann, who has already modeled for stars such as George Clooney, Conchita Wurst and Silvia Schneider, as well as the award-winning Sony ambassador Carmen Huter. With her 163,000 followers she shares photos of real places of longing – now also the Admont Abbey Library. Kando trip participant Stefan Leitner is not a newcomer to the Gesäuse. The star photographer has already worked for Coca Cola, FIFA, BMW, Red Bull and also for the Gesäuse and Admont Abbey.

The power of creativity and technology

19 models – four monks and 15 employees of the Benedictine monastery – were skillfully staged on the set by choreographer Conny Aitzetmüller. Mario Brandmüller, Admont Abbey’s head of culture, tourism and PR, was also there. For him, the Sony Ambassadors photo shoot was “an incredible experience,” as he says. “Although all participants had a similar starting point, it is amazing to see the different photos that were created,” says Brandmüller. In addition to the different cameras and lenses, the deciding factors for this are the creativity of the participants and the special location of the shoot, because “where technology meets history, magic is created in the form of unique works,” enthuses workshop leader Mathias Kniepeiss. Event organizer Sony is also satisfied with the result: “Our goal at Sony is to fill the world with emotions through the power of creativity and technology. Collaboration with professionals in the photo and video sector plays an important role for us in achieving this goal. Because their ideas, visions and stories move people,” says Olaf Emmerich, Marketing Head Sony Switzerland and Austria.

Info box:

The term “Kando” comes from Japanese and means something like “emotional connection” or “deep impressions”. The “Kando moment” is a strong emotional reaction triggered by a product, experience or interaction that touches a person on a deep level and creates a lasting impression and a feeling of connection to the brand.

«Our goal to fill the world with emotions, or Kando, drives us to collaborate with creators. Your ideas, visions and stories move people» Kenichiro Yoshida, press conference for CES® 2023