Mattel has released the official Rumi and Jinu action figure double pack from the animated Netflix hit Kpop Demon Hunters, priced at 870 pesos and available directly through Mattel Creations. The set captures the characters’ final battle looks, expanding consumer product lines as the musical fantasy film drives major cross-platform merchandising and streaming engagement.
The Bottom Line
- The Product: A dual action figure pack featuring Rumi (6.2 inches) and Jinu (7.1 inches) in final battle attire with over 18 points of articulation.
- The Cost: Retails for 870 pesos through the Mattel Creations platform.
- The Context: Part of a massive merchandise rollout by Mattel capitalizing on the viral success of Netflix’s animated musical phenomenon.
Decoding the Mattel Creations Drop for Collector Demographics
Mattel’s newest set targets precisely that collector urgency by packaging Rumi and Jinu with specific gear from the film’s climax. Rumi stands at 6.2 inches while Jinu reaches 7.1 inches, both equipped with more than 18 points of articulation. Collectors also get interchangeable hands and facial expressions to customize their display setups.
Here is the kicker: the accessory loadout leans directly into the movie’s distinct visual iconography. The box contains Rumi’s Sword of the Four Tigers, a HUNTR/X light stick, Jinu’s guitar, and a Saja Boys light stick. Encased in a collector-grade window box featuring custom character illustrations, the release is clearly designed for both in-box preservationists and tabletop photographers.
Merchandising the Phenomenon Across Global Retail Channels
For those tracking down the items, availability is currently restricted to the official Mattel Creations online storefront.
This release joins an expansive ecosystem of tie-in goods rolling out for the franchise. Mattel’s broader product catalogue spans multiple tiers, mixing fashion dolls and mystery boxes with unexpected crossovers. Here is a breakdown of how the toy lines are currently structured across retail platforms:
| Product Line | Featured Characters / Focus | Item Type |
|---|---|---|
| Rumi & Jinu Battle Pack | Rumi, Jinu | Action Figure Set (870 pesos) |
| Rumi Deluxe Fashion Doll | Rumi | Fashion Doll |
| HUNTR/X Collections | Rumi, Zoey, Mira | 3-Pack Figures & Little People |
| Saja Boys Crossovers | Saja Boys Members | Action Figures & Polly Pocket 5-Pack |
| Card Games | Full IP Universe | HUNTR/X themed UNO set |
But the toy shelves only tell half the story. The underlying property has turned into a major multi-format engine for Netflix, proving that animated features backed by strong music integration can spark immediate retail demand.
How Netflix and Mattel Capitalize on Musical Animation
The runaway success of Kpop Demon Hunters rests on a smart high-concept premise: a top-tier K-pop girl group named HUNTR/X balancing chart-topping stardom with a secret nocturnal life hunting supernatural threats. By tapping into real-world fandom behaviors associated with the global music industry, the production bypassed traditional animation boundaries to connect with a broad demographic.
Mattel’s aggressive rollout—stretching from deluxe fashion dolls and mystery boxes to card games like UNO—shows how modern intellectual properties maintain cultural momentum long after the credits roll.
The Takeaway for Collectors and Fans
Securing the Rumi and Jinu pack means moving fast on Mattel Creations before secondary market scalpers take over.
What are your thoughts on Mattel’s approach to the franchise’s toy line? Drop a comment below and let us know which character variation you are hoping to see next in the collection.
