Maverick reminisces about the past, bringing the “40+” age group back to the cinema

“Top Gun: Maverick” became the highest-grossing movie during the Memorial Day break with $156 million, becoming the most-grossing debut of a “Tom Cruise” performance and drawing a larger audience to theaters. Movies reach 55% of the total audience.

“Top Gun: Maverick” is a frantic action movie, the sequel to “Top Gun” that premiered 36 years ago.one moviewith the longest sequel away from the first with content that continues from the original part including alsoTom CruiseReturning as the lead The same chapter that had been played in the previous part as well.

Not only that, but also.”Lady Gaga“to make a soundtrack for a movie as well, in the name of the song”Hold My Hand” which is as good as the previous song that won the Best Original Song from the stage.Oscarfrom the song “Take My Breath Away” of the band Berlin

Breaking movie revenue statistics during the long holiday.

Top Gun: Maverick” It grossed more than $124 million in its opening weekend in the United States, and on Monday, Memorial Day, earned more than $29 million, bringing the total to the day. 4 days from Friday 27 – Monday 30 May grossed $156 million breaking the previous record ofPirates of the Caribbean: At World’s End” opened with $153 million over the weekend in 2007 and is the highest-grossing film during the National Martyr’s Day holiday.

in addition “Top Gun: Maverick“Can still make the highest debut in the first weekend in the era of the Covid-19 epidemic, ranked 4th, second only to “Spider-Man: No Way Home” that grossed $260 million, “Doctor Strange in the Multiverse of Madnesswhich just launched at the beginning of the month with a revenue of $187 million and “The Batman” Robert’s version Pattinson, who made $134 million.

while the total global income excluding China and Russia that have not yet been shown It has made more than $282 million in revenue. Considered to be a good launch ever.

broadcasting in the system IMAX It helped “Top Gun: Maverick” gross about $21 million in the United States, while around $32.5 million globally during its opening week.

Rich Gelfond IMAX’s Chief Executive Officer (CEO) said: “If you thought the movie was dead, Take a look at what happened with Top Gun: Maverick and tell me what you think. This film is the return of the big blockbuster in the summer. And it’s the catalyst to get people to come out and watch movies. Just as an F-18 plane breaks the sound barrier.” He added that IMAX will help create a more enjoyable movie viewing experience.

Also, “Top Gun: Maverick” is a film thatIt was the highest grossing US debut in a lifetime performance.of “Tom CruiseFor over 40 years, that’s a far cry from the previous record, “War of the Worlds” (2005), which made its US $64 million debut.

Bring Gen X and Baby Boomers audiences back to cinemas.

The main audience who bought tickets to see “Top Gun: Maverick” wasPeople over 40 make up 55% of the total audience. which is the group of people who do not want to go to the cinema the most

The remaining 45% were audiences under 40, most of whom weren’t born when Top Gun first aired 36 years ago.word of mouth and funIt helps the movie to reach this audience continuously.

From the survey results of Dynata Global online market research company that asked moviegoers in 11 regions, including North America, on the topic “After theaters reopen When will you go back to see a movie at the cinema?”

Over 60% of Gen Z audiences under the age of 25 said they would return to theaters.”as soon as possible” or “recently” For millennials and Gen X audiences, the vast majority said:for a while” than to go back or “never go back

With baby boomers aged 55 and over, nearly two-thirds of the respondents said:They are in no hurry to return to the cinema to see the movie.

consistent with the demographic data ofbox office analyzed by Ampere A market research firm in the UK found that 65% of movies released during the COVID-19 pandemic came from Gen Z and Millennium audiences. 21% revenue from Gen X viewers and 14% from baby boomers.

So “Top Gun: Maverick” is the first film after the COVID-19 pandemic. that can attract Gen X age audiences and baby boomers Come out to see a movie in the cinemamore than half of the audience

Revive Paramount

“Top Gun: Maverick” isParamount’s fifth film this year to debut at No. 1 onUS box office After the previous success of “Sonic the Hedgehog”, “The Lost City”, “Scream” and “Jackass Forever” which marks a big comeback for Paramount as the film studio said.Films were rarely released during the COVID-19 pandemic. but instead chose to show some movies on the streaming system, such as “The Tomorrow War” “The Trial of the Chicago 7” and “Coming 2 America

With the COVID-19 pandemic, “Top Gun: Maverick” Had to postpone the show schedule several times.Originally set for a summer 2020 release date, Cruise is adamant that the film won’t be streaming before it hits theaters.

The wait is finally over, “Top Gun: Maverick” is released andReceived excellent reviews It received a high score of 96% from critics on the site. Rotten Tomatoes and get points from the audience on the website IMDb 8.7 (Information as of May 31, 2022 at 11:00 a.m.).Received a standing ovation for over 5 minutes. from the screening inCannes Film Festivalas well

“I’m delighted that we still decided to bring the film to theaters,” said Paramount’s head of domestic distribution, Chris Aaronson, of bringing the film to theaters. “This movie willattract people to the cinema After not coming in for a long time.”

Despite grossing close to $300 million, “Top Gun: Maverick” is still unprofitable, with a budget of $170 million to make, which is still tens of millions of dollars in promotion costs. including screenings at the Cannes Film Festival There are also eight fighter jets flying over Croisette Road.

Source: Deadline, Hollywood Reporter, Variety

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